Report: Deployments of Significance

Robyn Greenspan

Updated · Mar 13, 2002

Boston-based IT consulting firm, Aberdeen Group, has released their annual report, “What Works: Ten Significant CRM Implementations of 2001,” documenting the most successful deployments of the year. The findings come as a result of vendor surveys that measured both qualitative and quantitative implementation data.

Aberdeen researched the 15 top scoring submissions, analyzing the vendor and the deployed technology; the vendor's understanding of the client's need; the effort and cooperation invested in implementation and training; the ROI; and future plans for further reaching deployment.

Since CRM is a broad term that encompasses marketing, sales, and support components, Aberdeen focused its analysis on CRM segmentations — sales force automation (SFA), marketing automation (MA), customer service and support (CSS), field service management (FSM), help desk (HD), and partner relationship management (PRM).

In alphabetical order, the top ten CRM implementations for 2001 are:

1 Allegis Hewlett Packard
2 Applix AMF Bowling
3 Blue Martini Oncology Therapeutics Network
4 Blue Pumpkin Compaq Canada
5 FrontRange the City of Des Moines, Iowa
6 Talisma Tupperware
7 TriVium Systems Sonus-USA, Inc.
8 Textron Fastening Systems
9 Selectica Rockwell Automation
10 Siebel Asyst

Honorable mention goes to:

1 Aprimo Ernst & Young LLP
2 Ardexus Timberline Industries
3 Broad Daylight Quantum Corporation
4 eGain ABN AMRO Services Company
5 NativeMinds Defense Logistics Information System

The 141-page report examines each deployment in-depth and is available in its entirety from Aberdeen for US$495.

Founded in 1988, Aberdeen conducts IT market analysis and provides positioning, penetration and acceleration services to vendors. Areas of technology expertise include enterprise business applications, carrier and enterprise communications, network services, and platforms.

Related article:
Aberdeen's CRM Top Ten

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  • Robyn Greenspan
    Robyn Greenspan

    Robyn Greenspan, an independent researcher and speaker, is interested in innovation, market trends and information technology. She was a participant in the AI Summit and also took part in the IEEE International Conference on Edge Computing, International SOA Symposium series and the International Cloud Symposium series. She graduated from Temple University. She was previously the communications and research manager for the AMS, an internationally recognized professional association that advances knowledge in the IT and business management areas.

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