An Obvious CRM Choice

Mark J

Updated · Jan 13, 2011

While the power of Salesforce (NYSE: CRM) is known to be a good choice for for sales and service functionality, this Software Advice report looks at as a marketing automation solution and
discusses who should consider's marketing application and who should look elsewhere.

“If you’re looking for customer relationship management (CRM) software, is an obvious go-to for sales and service functionality. When it comes to marketing automation, however, should the 800-pound gorilla of CRM make your shortlist?

“Many buyers will evaluate because the marketing application is bundled with their Sales Cloud 2 product. You’ve got to love a free app. However, marketing automation specialists, like Eloqua, Marketo and Pardot, provide features that enable far more sophisticated marketing strategies. So, who should consider’s marketing application? Who should look elsewhere?”

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