Social CRM Tips For The New Year
Updated · Dec 29, 2010
With growth in the market social CRM is something most companies aren’t focusing on in a concerted way. This TMCnet Blog offers nine tips to help improve your social CRM strategy for 2011.
“Monitor: Be sure you are on top of relevant keywords via hashtags and keyword search on social networking sites as well as search engine alerts. Don’t forget to focus on your competitors’ keywords as well to see what the world is saying and if you can potentially leverage these comments as a competitive differentiator. Go to hashtag.org to learn more.
“Measure: Is your social networking strategy working? Are you being mentioned more or less as time goes on and is the chatter positive or negative? Where is it trending? Why?”