Spotlight: Demandbase Updates Stream

Mark J

Updated · Feb 09, 2010

The newest version adds increased customization of user alerts.

Demandbase has released the third generation of its Demandbase Stream lead generation solution.

"Chris Golec, Demandbase’s founder and chief executive officer says that the newest version of Stream has been immediately [made] available to users," writes’s Lauren McKay. "Since the rollout, [users] have expressed that it provides a much greater level of utility."

Key benefits of the new version include the ability to customize alerts in response to specific levels of user activity, or simply when visitors access a particular page. The solution can also now be fully integrated with Salesforce CRM data.

"Demandbase Stream essentially works as a ticker along on the bottom of any Web site," McKay explains. "The ticker identifies relevant businesses visiting the Web site, [and] users now have the capability to set alerts and notifications based on a number of elements. The alerts pop up in the bottom right hand of the screen much like a new email notification from Microsoft Outlook."

More information on Demandbase Stream is available here.

Click on the following to read the article: Demandbase Shines Up Its Stream Product


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