The Business Benefits of Crowdsourcing

Mark J

Updated · Feb 14, 2011

As reported on, a novel crowdsourcing system has reaped unexpected benefits from mining its customer’s ideas for business strategies. As note din the report, human resources and back office software as a service (Saas) provider Ultimate Software has spent the last year researching its customer’s suggestions and complaints using business intelligence (BI) software and has taken up over 70 of their ideas for its corporate products.

“Pickren said the system also helped explain to customers why certain features weren’t being added, by giving evidence of the support – or lack of it – for particular business services.

“Ultimate got its customers ideas by using BI software from the Accept Corporation, which offers a variety of SaaS modules that allow management and users to interact and develop new ideas.

“The goal of the software is to allow users to see interconnections between software and business processes, both within a company and using customer contact. This allows companies to better focus product development spending.”

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