VMware Acquires Socialcast for Collaboration

Vangie Beal

Updated · Jun 02, 2011

VMware (NYSE: VMW) has announced that enterprise social collaboration solutions provider Socialcast is joining the recent acquisitions of SlideRocket and Zimbra, as the virtualization leader continues to build out its collaboration and enterprise social networking portfolio.

The acquisition of Socialcast is part of VMware’s vision to transform the traditional PC desktop by equipping today’s mobile workforce with secure access to applications and data from any location and any device, while driving increased productivity through modern collaboration and communication models. Terms of the deal were not revealed.

Socialcast, delivered as a hosted service, private cloud implementation, or via an on-premise solution, enables modern business communication by uniting people, information and enterprise applications within collaborative communities, according to VMware. It is currently used by some of the world’s largest enterprises, including Avaya, Humana, Nokia, Philips Electronics, SAS and VMware.

“The post-PC era will be defined by a new way to work that is increasingly social, real-time and collaborative,” said Brian Byun, VMware’s vice president and general manager of Cloud Applications. “For enterprise collaboration to improve business outcomes, it can’t just be a feature in a single application. Organizations need a new social collaboration fabric across the applications people already work with. Socialcast combines real-time activity streams that are contextually integrated within existing enterprise systems. This is the new way to work.”

These new collaboration models promise to better support modern work streams that are increasingly more iterative and interconnected, as information is assembled and coordinated among virtual teams that cut across organizations, VMware said.

The recent acquisitions, along with the introduction of VMware Horizon App Manager, are helping to advance VMware’s vision for a modern end-user computing model. The growing VMware End-User Computing portfolio seeks to free end users and IT organizations from more than two decades of complex, device-centric computing and deliver a more user-centric, consumer cloud experience for the enterprise, according to the company.

This approach to personal computing, according to VMware, will enable organizations to leverage public cloud resources while extending existing security models and providing access to applications and data from any device, where and when a user needs it.


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  • Vangie Beal
    Vangie Beal

    Vangie is a freelance technology writer who covers Internet technologies, online business, and other topics for over 15 years. SEO Content Writer with high-quality organic search results. Professional freelance technology writer with over 15 years experience. - Understands the technology trends in SMB and Enterprise markets. - Proficient in email marketing and social media campaigns. - Trusted and respected voice in small business marketing via e-commerce. - Knowledgeable in how to incorporate sales initiatives and assets into articles or Web content. Experienced social media marketer. Specialties: SEO. Electronic commerce, small businesses, Internet. Computers, servers, networking. Computer science. Terms, terminology. Social media, email marketing. Mobile apps. Operating systems. Software and hardware. Interviews, tips, advice, guides and feature articles. Marketing, slideshows, how-to guides. Search engine tools.

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