YouTube ‘Analytics’ Boosts Video Marketing Results

James Maguire

Updated · Oct 29, 2008

You shot a clever video, edited it, and added titles and transitions. You uploaded it to YouTube and watched the number of viewings climb. But for some reason, your YouTube epic hasn’t delivered any new business. What’s up with that?

Until recently, you’d be left to speculate. But YouTube’s free Insight tools offer auteurs a fairly detailed look at their audiences’ demographics and viewing patterns.

“Insight has turned the world’s largest online video community into the world’s largest focus group,” said Aaron Zamost, YouTube spokesperson.

Anyone with a YouTube account can view metrics regarding a video’s popularity; which Web sites and keywords are driving visitors to a video; and the geographic regions audiences are in, he adds.

YouTube Insight tools help you determine if you’re reaching your target audience and optimize future videos to ensure they reach their widest audience.

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