ZoomInfo Connects to Outlook for Contacts

Mark J

Updated · Apr 05, 2011

ZoomInfo Community Edition now pulls information from the address book and from the signature lines and headers of emails to keep business contacts current. As noted in this Information Week report, ZoomInfo has automated the process of feeding contacts to the service using an Outlook plug-in that Community Edition members install.

“Zoom Information, is a spinoff of CardScan, the business card scanner company that offers an online directory of companies and contacts based largely on crawling business websites and indexing press releases and news clippings. Some people also create their own profiles on ZoomInfo or ‘claim' an auto-generated one so they can correct or update it. They can also opt out if they don't want to be listed.

“Part of what ZoomInfo is trying to combat through automation is the rate at which all business contact information goes stale.”

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