10 Useful Mobile CRM Apps
Updated · Jan 29, 2013
Customer relationship management (CRM) was around long before mobility became the norm, but now it’s becoming a necessity for CRM applications to offer mobile capabilities. After all, who is on the go more than sales people?
“The major CRM vendors have recognized that mobility is a key trend affecting their industries,” says Ben Dickie, a research analyst at Info-Tech Research Group. “As smartphone and tablet adoption have skyrocketed, major players like Salesforce.com and Microsoft have been adding mobile CRM applications at a rapid clip.”
A complementary trend to mobility is the burgeoning popularity of social media. More and more organizations are leveraging social media for business purposes, and CRM vendors are incorporating social media listening and management capabilities into their offerings as well.
“Microsoft Dynamics CRM has rich social connectors, and last year Salesforce.com acquired Radian6, a top social media management vendor, adding it into its portfolio under the Marketing Cloud banner,” says Dickie. “Companies looking for a CRM vendor with strong mobile support need to challenge those vendors to demonstrate built-in social media management feature sets in their mobile apps.”
Enterprise Apps Today picked some expert brains to find applications and platforms that are transforming how CRM is being delivered to mobile devices. Here are 10 top picks to keep your eyes on:
Kpi.com: Kpi.com offers a cloud-based software suite that includes CRM capabilities for mobile devices. It integrates project management, HRMS, and financials so that contacts can be moved through the complete sales cycle – and all from an iPhone or Android device.
A graduate of McGill University, Timothy Wilson joined IDC Canada in Toronto as a research analyst in 1997. In 2000, he began T Wilson Associates and continued to consult for research companies, as well as working directly with large vendors such as Microsoft and SAP. Throughout his career Timothy has contributed to the IT, trade and mainstream press. He has lived and worked in Latin America and is proficient in Spanish. For his non-fiction writing, Timothy has received a first place CBC Literary Award and a Gold National Magazine Award.