ATG Lands Best Buy
Under a new contract, Art Technology Group software will be used to run Best Buy‘s
electronics Web site. Financial terms were not disclosed.
“We chose ATG for two primary reasons — a great product combined with a successful track record,” said Doug Reynolds, Best Buy’s information
systems leader. “Providing the most satisfying shopping experience, whether online or offline, is of primary importance to Best Buy, and the right technology is a
critical factor in our overall customer relationship management strategy.”
The pact included ATG’s Enterprise Commerce and Portal Suites offerings. ATG officials see the high-profile win as an example it can use to land other large
customers.
“We expect BestBuy.com to showcase the capabilities of the ATG Enterprise Commerce and Portal Suite and the company’s ability to market, service and sell to
consumers,” said Paul Shorthose, ATG’s president and CEO.
Shares of ATG were off 0.19, or nearly 5 percent, to 3.88 at midday. In the last 52 weeks, the issue has ranged from 0.58 to 43.9375.