BroadVision Fights Back

Beth Cox

Updated · May 15, 2002

Hit hard by the slowdown in IT spending, business and e-commerce software
company BroadVision Inc. is fighting back with the launch of its BroadVision
7 family of next-generation enterprise portal apps and the appointment of a
new marketing exec.

The Redwood City, Calif.-based company , which lost
$36.1 million or 13 cents per share in the first quarter, has a lot riding on
its new products. The company's stock, once traded at more than $80 a share,
closed Tuesday at 96 cents.

BroadVision also named a new marketing guru, appointing Andrew J. Nash as
executive vice president and chief operating officer to oversee the company's
worldwide sales, service and marketing operations.

Nash most recently served as chairman and chief executive of Collaborex, a
provider of e-commerce software and consulting services that shut down at the
end of February 2001.

In April the struggling BroadVision said it would cut 300 jobs from a base of
approximately 970 employees. Pehong Chen, BroadVision's president and CEO,
said at the time that “… until conditions improve, we are sharpening the
focus of our investments to concentrate on opportunities in the enterprise
business portal space.”

And that's exactly what the company did with today's product launch.

BroadVision 7 is composed of BroadVision One-To-One Portal 7.0, BroadVision
One-To-One Commerce 7.0 and BroadVision One-To-One Content 7.0.

BroadVision, which announced support for its new product release from a slew
of other companies including IBM and Sun Microsystems, said BroadVision 7 is
“an integrated, open standards-based family of applications” featuring
personalization, enterprise portal, multi-channel commerce and content
management technology.

BroadVision One-To-One Portal's personalization technology creates a unique
view of the portal for individual users based on their preferences, roles and
entitlements, the company said. Web-based tools allow business users to
easily configure these personalized navigation features and delegate
administration functions to appropriate domain experts within the

Other new features include: enhanced collaboration capabilities through
“microsites” that can be dynamically created by business users; Web services
support through a configurable Web services portlet; integrated content
management that allows authorized users to check out, review, edit and add
content directly within the portal; support for multiple, personalized
top-level pages with drag and drop customization; a centralized, Web-based
interface for portal configuration; robust single sign-on and LDAP support;
enhanced online help features; optional integration with FAST search and
enhanced analytics support.

The optional BroadVision eMarketing application module for BroadVision
One-To-One Commerce 7.0 enables marketing teams to plan, deliver and track
personalized, online marketing campaigns.

The portal and commerce applications will be available for four operating
systems – Hewlett-Packard HP-UX, IBM AIX, Microsoft Windows 2000 and Sun
Solaris Operating Environment.

The company also announced the availability of CPU-based pricing in addition
to its existing development/deployment pricing. CPU-based pricing starts at
$60,000 per CPU for BroadVision One-To-One Portal and BroadVision One-To-One
Commerce and $40,000 per CPU for BroadVision One-To-One Content.

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  • Beth Cox
    Beth Cox

    Beth Cox has been a well-known keynote speaker and author as well as a business and technology advisor. She helps companies improve their business performance, better utilize data, and understands the implications of new technologies, such as (AI)artificial intelligence, big data, blockchains and the Internet of Things.

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