MX Player Statistics By Users, Region, Demographic and Usage
WHAT WE HAVE ON THIS PAGE
Introduction
MX player statistics: The future of OTT platforms is bright in India as India is becoming more and more digitalized than ever before. There are a variety of over-the-top (OTT) platforms competing in the Indian market. MX player is one of the top OTT platforms as well as produces video on demand moreover, it is also a video editor. These all-in-one features are awesome to beat the other competitors in the market. In this MX player statistics, we will have a look at its features, statistics by region, referrals, demographics, and device users. In the end, we will compare the MX player with Disney+ Hotstar.
MX Player Statistics (Editor’s Choice)
- MX player application has 300 million users over the globe and 200 million users in India.
- On average a user spends 78 hours on the MX player app every month.
- On average users spend around 56 minutes on the app every day.
- MX player supports all kinds of file formats such as .3gp, .avi, .f4v, .flv, .mkv, .mp4, .mpeg, .vob, .mov, .wmv, .webm
- The platform has more than 50,000 hours of premium content, including various TV shows, movies, Web series, music videos, and short videos.
- There are no subscription charges for using the platform.
- Users with 84.2% with a recorded number of total users of around 36 million were found using the platform on mobile devices.
- According to MX player statistics, the platform has 99.95% organic traffic and 0.05% paid traffic.
- The platform is being used by 33.65% of female users and 66.35% of male users.
- MX player allows boosting the audio speed by 200%.
What is an MX Player?
MX player is an Indian OTT as well as a video-on-demand platform. It is available in 11 Indian languages including English. Supported Indian languages are Malayalam, Marathi, Hindi, Punjabi, Telugu, Kannada, Tamil, Gujarati, Bengali, and Bhojpuri. This platform works on an ad-supported model. MX player was formerly known as only a video player but in the year 2019, the platform was relaunched as an OTT platform along with its programming-supported functions. It is available as an OTT platform outside India in countries such as Pakistan, Bangladesh, Nepal, Canada, the United Kingdom, New Zealand, Australia, and the United States of America.
Features
- MX player supports all kinds of file formats such as .3gp, .avi, .f4v, .flv, .mkv, .mp4, .mpeg, .vob, .mov, .wmv, .webm, and many more…
- The platform has many swiping gestures available during the video.
- By the end of 2023, the annual revenue of MX Player is expected to be $103.9 million.
- As of 2023, the global rank of MXplayer is 4,020.
- On the other hand, the total visit and bounce rate resulted in 15.2 million and 66.31% in September 2023.
- Hindi-focused content is available on the MX player, and international movies are also available in many regional languages.
- Supports multiple subtitles.
- The platform can be used for video editing.
- Children are available to stay on the same screen as the video.
- MX player allows boosting the audio speed by 200%.
- There are no subscription charges for using the platform.
- The color and size of the subtitles can be changed on the MX player platform.
- The platform also allows multi-window functions on mobile as users can minimize the video and operate other apps.
- MX player also allows you to play videos in slow motion.
- The double function which streams videos on the device as well as online videos is really awesome.
(Source: Similarweb)
General MX Player Statistics
- As of 2023, according to MX player statistics, the platform has more than 350 million monthly active users over the globe.
- The platform has around 250 million active monthly users in India region.
- In the year 2023, the MX player application in Google Play recorded 1.5 billion total downloads stated to the MX player statistics.
- MX player’s net worth is estimated at $25.53 million.
- On average a user spends 82 hours on the MX player app every month.
- On the other hand, on average, the users spend around 56 minutes on the app every day.
- The platform has more than 50,000 hours of premium content, including various TV shows, movies, Web series, music videos, and short videos.
- MX player has above 20 original created content.
- In the month of June, July, and August 2023, the recorded visitors were 50.3 million, 47.4 million, and 40.9 million respectively.
- According to MX player statistics, the platform has 56.5% organic traffic and 0% paid traffic.
- The total organic traffic in the last 6 months was 14.1 million.
- MX player has 6.8 million backlinks.
By Region
(Source: Statista)
- India has 88.84% of the traffic towards Mx players. in with a decreasing rate of visitors by 10.27%. India ranks highest for maximum users over the entire world.
- The United States of America and Pakistan have almost similar rates of users with 1.57% and 1.42% respectively.
- The United States of America has shown a 13.74% decrease in total visitors and Pakistan has recorded a 15.39% of total visitors. Both of the percentages are in increasing numbers.
- Bangladesh has 0.66% of the users with a decreasing rate of visits by 27.8%.
- There 0.66% of the traffic originated from Malaysia with an increasing rate of visitors by 53.28%.
- Other countries with negligible contributions are 6.85% in total.
- MX player is available in other countries as a video editor, therefore, other applications such as Viva Video, YouTube, CapCut, and many more are listed in the competition.
(Source: Statista)
- MX player statistics show that the platform ranked in fourth place in Great Britain for the month of September 2023, having 82,468 thousand downloads.
- Currently, Google TV has ranked top with 1,14,455 downloads in the same region.
By Demographic
- MX player statistics show that the platform is being used by 27.73% of female users and 72.27% of male users.
(Source: Similarweb)
- There are 31.72% of the users for MX players from the age group of 25 years to 34 years being the highest.
- Users from the age group of 18 years to 24 years are around 28.61% in total.
- Users from the age group of 35 years to 44 years and 45 years to 54 years are around 16.23% and 10.49% respectively.
- Users from the baby boomers club have resulted in around 7.11% and 5.38% from the age group of 55 years to 64 years and 65 years and above.
By Referral and Traffic
(Source: Similarweb)
- It has direct traffic towards the website by 40.91%.
- Referrals and Organic search traffic resulted in 1.98% and 56.5% respectively, where organic search traffic is the highest of all.
- The overall social media traffic is around 0.21%.
- Mail advertisement and display have recorded 0.03% and 0.36% respectively.
- Considering the social media network referrals, YouTube plays a major part by referring up to 82.7%.
- WhatsApp contributes around 14.57%, whereas Instagram at 2.73%.
- There is also another website that refers traffic to MXplayers.in various streaming websites and online TV are contributing to referral traffic by 44.86% being the highest.
- Various search engines such as Google and Yahoo have 19.69% of the reference rate.
- Various online, as well as offline businesses, have a referral rate toward Mx players.in around 12.38%.
- Computer electronic websites as well as programming and software developer websites contribute to referring the traffic by 7.72% and 1.48% respectively.
- And other random websites are referring to the overall traffic by 5.11%.
By Device Users
- There were 15.8% of the users who used MX players on desktops from over the globe resulting in 9 million.
- Users with 84.2% with a recorded number of total users of around 36 million were found using the platform on mobile devices.
(Source: Semrush)
- India has 93.36% of the users resulting in 38.2 million, out of which 6.82% use MX player on the desktop while the remaining 93.18% use the platform on their mobile phones.
- United States of America has around 1.15% user base resulting in 472.4K. 39.63% of the users and 60.37% of the users use desktop and mobile phones respectively to use the platform.
- Pakistan and Bangladesh have around 1.02% and 0.79% of the population registered for this MX player platform.
- In Pakistan, there are 419.5K users out of which 9.68% use MX player on desktop and the remaining 90.32% use it on mobile phones.
- Bangladesh has overall 324.1K users, where only 6.42% prefer the desktop version while 93.58% of users prefer the mobile version.
- In the United Arab Emirates, there are around 0.33% of the population resulting in 134.2K users, out of which 11.72% users prefer desktops and 88.28% users prefer mobile phones.
MX Player VS Disney+ Hotstar
Disney+ Hotstar and MX Player are both of the top Indian OTT platforms. But MX player differs from every OTT platform because it is also a video editor. Moreover, the support video formats are more in MX player than any other platform. Following is the comparison between MX player and Disney+ Hotstar.
Disney+ Hotstar
- This platform is a subsidiary of The Walt Disney Company
- Wide range of content available in all Indian languages as well as selected foreign languages.
- Videos in 4K resolution are available.
- With a single subscription access to Disney as well as Hotstar content is available.
- Live TV with supported channels is also available.
- Movies or any other content can be downloaded to watch without an internet connection.
- Affordable subscription plans.
- The platform has a wide collection of Disney movies and series.
- Multiple device viewing options are available according to the chosen plan.
- This platform allows you to host a watch party with friends and family.
MX player
- Multiple video formats are supported.
- Various subtitles are available with manual local language exploration.
- OTT platform as well as a video editor.
- Various playback features.
- No subscription charges at all.
- Compatible with Windows phones, android, and desktops.
Which OTT Platform is better?
To be honest, Disney+ Hotstar is more of an OTT platform and MX player is known as a video editor. Disney+ Hotstar has more titles in the library as compared to the MX player. Whereas MX player supports all kinds of video formats Disney+ Hotstar does not have this feature. If you are a video editor and have a good knowledge of the technicalities of MX player, then this platform is a good choice for you. If you just love to enjoy movies and random content along with live TV and sports Disney+ Hotstar is always a better choice.
Conclusion
OTT platforms like MX Player are a boon to society. Nowadays as the country is focusing on digitalization, it is necessary to adapt to every possible video format, and this feature is provided by MX player. Moreover, the platform has hundreds of content to watch for free. This is the only platform that has all of its content available for free but as there are advantages, disadvantages are bound to occur automatically. The platform is yet to improvise itself just like other OTT platforms in the sense of multiple device viewing options, account sharing, and many other such features. However, MX is a better choice for video editors as it has multiple formats available.
Sources
FAQ.
MX player is available in limited countries outside India, such as Bangladesh, Nepal, Canada, New Zealand, the United Kingdom, Australia, the United States of America, and Pakistan as an OTT platform only.
No. At this moment this feature is not available, but in the future MX player will be compatible with Google Chromecast, Amazon firestick and other Smart TVs.
Yes, every content on the MX player is totally free to watch and the company does not charge any subscription.
No. MX player does not support downloading the content to watch offline.
Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.
