4 CRM Giants: Salesforce, Microsoft Dynamics, Oracle and SAP
4 CRM Giants: Salesforce, Microsoft Dynamics, Oracle and SAPCRM market leader Salesforce and top-tier competitors Microsoft Dynamics, Oracle and SAP are tweaking their CRM product portfolios.
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While there is some debate about which companies are the most popular vendors in CRM, industry analysts all agree that Salesforce is CRM's top dog. Preference for software-as-a-service (SaaS) and overall strength in the CRM sales segment keep Salesforce in the top position, Gartner said. Capterra market research reached the same conclusion.
Here, we look at Salesforce's primary CRM product offerings, as well as solutions from Microsoft Dynamics, SAP and Oracle, companies that Gartner and Capterra rank among Salesforce's top competitors for CRM market share.
CRM market leader Salesforce and top-tier competitors Microsoft Dynamics, Oracle and SAP are tweaking their CRM product portfolios.