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4 CRM Giants: Salesforce, Microsoft Dynamics, Oracle and SAP

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Posted December 17, 2015 By Drew Robb     Feedback
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    4 CRM Giants: Salesforce, Microsoft Dynamics, Oracle and SAP

    CRM market leader Salesforce and top-tier competitors Microsoft Dynamics, Oracle and SAP are tweaking their CRM product portfolios.

While there is some debate about which companies are the most popular vendors in CRM, industry analysts all agree that Salesforce is CRM's top dog. Preference for software-as-a-service (SaaS) and overall strength in the CRM sales segment keep Salesforce in the top position, Gartner said. Capterra market research reached the same conclusion.

"Salesforce makes up one third of the overall market, so they're the 800 pound gorilla in the space," said Katie Hollar, Capterra’s director of Marketing.

Here, we look at Salesforce's primary CRM product offerings, as well as solutions from Microsoft Dynamics, SAP and Oracle, companies that Gartner and Capterra rank among Salesforce's top competitors for CRM market share.

CRM market leader Salesforce and top-tier competitors Microsoft Dynamics, Oracle and SAP are tweaking their CRM product portfolios.

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