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Top Ten Mobile CRM Apps

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Posted March 17, 2011 By Drew Robb     Feedback

What could be more important to a sales force than mobility? Here are 10 mobile CRM apps for sales people on the go.

Customer relationship management (CRM) is about the hottest software market around these days, according to Gartner. The analyst firm expects CRM spending to increase more than any other area of application software this year, according to a recent survey.

"Buyers of CRM continue to focus on investments that promote customer retention and enhance the customer experience, and they are increasingly interested in technologies that encourage development of customer communities and social networks," said Hai Hong Swinehart, research analyst at Gartner.

A lot of that investment will head toward mobile CRM applications, which connect the system to a whole lot more users. Here are some of the good ones. (If you have some favorites that aren't mentioned here, use the comment form at the bottom of the article to let us know your favorite.)

Sugar Mobile: Sugar Mobile for Apple's iPhone and iPad is an extension of the Sugar Professional or Enterprise Editions. It simplifies the access and interaction with customer data while on the go while allowing users to log calls made on the mobile phone via the Mobile app. Any address can be clicked on to bring up the Google map location, and changes to system data are updated in real time — no need for cradling or synching of devices. For more on Sugar Mobile, see Mobile CRM Review: Sugar Mobile for iPhone. Mobile: Mobile is a favorite of Martin Schneider, senior director of marketing at SugarCRM. lets you organize and view all of your content online in a file/folder structure. Any of these folders can be rapidly turned into a webpage. Widgets can be created to share files on a webpage or blog. The company has now rolled it out to the iPhone, iPad, BlackBerry and Android.

Salesforce Chatter: Robin Daniels, director of product marketing at (NYSE: CRM), said Chatter is the company's most successful product launch ever, in use by more than 80,000 companies worldwide.

"Companies like Dell and Reed Exhibitions have deployed Chatter enterprise-wide," said Daniels.

He characterizes Salesforce Chatter as the industry's first cloud-based social enterprise collaboration application and platform. It leverages the social features popularized by consumer social networking sites like Facebook — such as profiles, status updates and real-time feeds — with the goal of raising productivity. Employees and teams only follow the people, applications and data that are most important to them. Everything is stored in the cloud and can be accessed through mobile devices and the Chatter Mobile application.

"Executives reported that Chatter is making their employees more productive — with 28 percent fewer meetings and 32 percent less email," said Daniels. "In addition, nearly 50 percent of the users surveyed said they could find information faster than ever before."

For more on Salesforce Chatter, see Six Ways That Uses Chatter.

Batchbook: BatchBlue Software's Backbook is a social CRM program for small businesses that also comes with an iPhone app to provide mobile access to social networking contacts and basic CRM functionality. All changes are synced with the main Batchbook account.

"The new Batchbook iPhone app assures each person in an organization has the best, most up-to-date information possible to better manage their relationships and keep their conversations going," said Pamela O'Hara, President of BatchBlue Software. "An iPhone application has been the number one request for the past year." HubSpot: HubSpot provides inbound marketing that helps companies "get found" on the web and convert leads to new business. It also provides analytics to help improve marketing investments. Most recently, an app was added for Android users for HubSpot Leads.

Resco MobileCRM: Resco MobileCRM lite is a mobile client for sales force and field service people that allows field workers to access Microsoft Dynamics CRM data from the iPhone. Instead of having to call the office, field reps can access the data themselves.

"The MobileCRM iPhone app is the first one I have been able to use and get access to all my features except for email," said Doron Eskinasi, owner of Professional Software Development Corp. and himself a developer of CRM applications. "The app synched all my data to the iPhone and I am able to access it at ease."

Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast: Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast connect sales users with their Oracle CRM on Demand applications.

RightNow Mobile: RightNow Mobile leverages the RightNow web self-service solution template to deliver mobile CRM. Users can make their mobile web experience better fitted to their screen size, add customer service to an iPhone app, and it also includes chat and email.

CWR Mobile CRM: CWR Mobile CRM is a mobile client for field sales and service people using Microsoft Dynamics CRM. It works on the Windows Phone, iPhone, iPad, BlackBerry and Android platforms.

Sybase Mobile Sales for SAP CRM: The Sybase Mobile Sales for SAP CRM application is designed to give sales teams fast, reliable access to SAP CRM data from any mobile device.

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