Marketers are no longer just marketers. They’re “digital marketers” with fancy, techno-age buzzwords festooning their LinkedIn profiles and resumes. One of the key takeaways from November’s ITSMA Marketing Vision 2016 in Cambridge, Massachusetts, however, was that “digital” isn’t everything –…
Data governance was a hot topic at the recent MIT Chief Data Officer and Information Quality (CDOIQ) Symposium. In a discussion titled The Evolving Role of the CDO in Healthcare: Challenges and Opportunities, panel moderator Nick Marko, a former chief…
Chief data officers (CDOs) are playing a strategic role in many — though not all — organizations, thanks to the importance of analytics, Big Data and data science in the enterprise. For CDOs to be considered strategic, they must operate…
With growing interest in mobile medical apps among health care providers, enterprises need to educate themselves on the possible regulatory requirements for such apps. A good place to begin is a guidance document on mobile medical applications recently issued by…
The Internet of Things is a misnomer. While both the Internet and “things” are involved, IoT is not really about “things.” Rather, IoT is about new possibilities made accessible to customers. It is an Internet of Solutions. Accordingly, here are…
Few organizations experience as many Big Data problems as the health and life sciences sector. Companies in this vertical regularly deal with petabytes and exabytes of data (much of it unstructured), with the zettabyte just around the corner. They also…