Computing giant HP on Monday announced the acquisition of Vertica, a privately held firm specializing in business intelligence and analytics services. HP (NYSE: HPQ) boasts that the acquisition will boost its ability to parse through massive data sets and provide…
IBM (NYSE: IBM) on Monday said it had reached an agreement to acquire Netezza (NYSE: NZ), a publicly traded firm specializing in business analytics, for roughly $1.68 billion in an all-cash deal. For Big Blue, the acquisition will expand its…
The FTC is considering giving consumers the option of opting out of online behavioral tracking, which would have a huge impact on online advertising and marketing. eCommerce Guide has the scoop. As it prepares a major report with guidelines for…
After jangling investors’ nerves earlier this week with a report that Google’s paid clicks were declining, comScore today offered a detailed analysis of its figures, which may help calm a jittery Wall Street. In a blog post, comScore CEO Magid…