Autologica Launches Email Marketing For Auto Dealers
Updated · May 20, 2010
Autologica has announced NL Manager, its new email marketing tool designed for vehicle dealerships.
According to Autologica, auto dealers have multiple and varied opportunities to take advantage of email marketing, as they manage a large database of existing and potential customers. With NL Manager, dealers can create personalized emails for each client and segment campaigns to send specific messages to different customer groups.
“With NL Manager, dealers can create personalized emails for each client, as well as segmented marketing campaigns to send specific messages to different customer groups. Dealers can measure the outcome of each campaign, analyzing how many people read their email, how many took a particular action (such as clicking), and even how many asked to be removed from the mailing list.
“NL Manager is easy to use and does not require programmers, designers or technical expertise. It is a web-based on-demand solution, so users don’t need to install any software on their computers; all that’s needed is a browser and an Internet connection.”