CRM Evolution to Feature Social CRM Discussion
The upcoming CRM Evolution conference in New York next week will feature discussions on how technologies and economic forces are changing the CRM software segment. As mentioned in this PC World report, another significant product trend will be DaaS (data-as-a-service), the notion of preloading contact and corporate information into systems and keeping it up-to-date and accurate.
“The tens of millions of baby boomers reaching retirement age will shake up the way spending is distributed in the economy, according to Pombriant. These people already have homes and garages full of products and may not want more, he said. Instead, they’re ‘into buying experiences,’ he said. ‘The kinds of things we sell and make to tailor to that demographic need to be more experiential.’
“The rise in the global middle class presents another hurdle, he said. ‘There’s going to be plenty of demand out there, but not [solely] domestic demand.’
“Increases in the cost of both business travel and freight will also impact CRM, according to Pombriant.”
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