CRM Text, iPost Partner on Integrated Email, Mobile Marketing
Updated · May 25, 2010
CRM Text says it is partnering with iPost to offer digital marketers a unified email and mobile marketing solution. According to the company’s news release on Business Wire, the partnership augments iPost’s array of email marketing and predictive analytic solutions with CRM Text’s mobile campaign management solution.
“CRM Text enables agencies and businesses to communicate and engage their customers using SMS. CRM Text’s patent-pending method for assigning short codes enables true, two-way SMS communications for ongoing communications between businesses and their opted-in subscribers. iPost's rich segmentation capabilities ensure that companies target customers with the right email message at the right time. Coupling the companies’ solutions allows marketers to create compelling and targeted digital campaigns, email and SMS messages, delivered according to the customers' preference, the inbox or phone, with measurable analytics.
“The partnership augments iPost's array of email marketing and predictive analytic solutions with CRM Text’s mobile campaign management solution, to give email marketers a single platform to create, distribute, track, and analyze email and mobile marketing campaigns. With integrated subscriber management, the solution extends its reach to enable customers to choose their preferred method of communication, email or SMS.”