SAP to Acquire Right Hemisphere for 3-D Visualization Software

Vangie Beal

Updated · Sep 08, 2011

SAP (NYSE: SAP) has announced plans to acquire Right Hemisphere, a provider of visual enterprise solutions, to help customers improve the way they do business.

Right Hemisphere technology lets customers visualize business processes from design to manufacturing through sales, operations and service, according to SAP.

The 3-D model-based visualization and communications technologies from Right Hemisphere will enhance SAP software and enable visual navigation of an entire product or asset and all its associated data in one unified environment, said SAP.

Visual communication is particularly useful for companies that rely on a network of partners for product innovation, manufacturing and service delivery. Instead of relying on static images, Right Hemisphere and SAP will give companies an intuitive visual format, so all workers across geographies can have complete, up-to-date visual assembly and maintenance instructions and variant simulations, resulting in fewer errors and delays.

Employees will be able to make process and procedural adjustments on the fly, and sales and customer relations teams will be able to provide their customers with a photo-realistic visualization of the final product from any location, allowing them to give feedback before the product is delivered, said SAP.

“We are very excited to be part of SAP,” said Michael Lynch, CEO of Right Hemisphere. “The combination of SAP’s vast set of business information and Right Hemisphere’s visualization capabilities will change the way businesses of any size create, manage and deliver products and services across their enterprise and their supply chain.”

To further drive innovation for customers, SAP intends to integrate the enterprise visualization technology assets from Right Hemisphere into its mobile technologies, allowing business users to access timely visual images of products on a variety of mobile devices.


  • Data Management
  • Management Software
  • News
  • Vangie Beal
    Vangie Beal

    Vangie is a freelance technology writer who covers Internet technologies, online business, and other topics for over 15 years. SEO Content Writer with high-quality organic search results. Professional freelance technology writer with over 15 years experience. - Understands the technology trends in SMB and Enterprise markets. - Proficient in email marketing and social media campaigns. - Trusted and respected voice in small business marketing via e-commerce. - Knowledgeable in how to incorporate sales initiatives and assets into articles or Web content. Experienced social media marketer. Specialties: SEO. Electronic commerce, small businesses, Internet. Computers, servers, networking. Computer science. Terms, terminology. Social media, email marketing. Mobile apps. Operating systems. Software and hardware. Interviews, tips, advice, guides and feature articles. Marketing, slideshows, how-to guides. Search engine tools.

    More Posts By Vangie Beal