SAS, EMC Team Up for High-Performance Analytics

Vangie Beal

Updated · Apr 13, 2011

Business analytics pioneer SAS says it will give customers a better view of critical information using a purpose-built EMC (NYSE: EMC) Greenplum Data Computing Appliance.

EMC acquired Greenplum last year and announced its plans to forming a new “data computing” division within EMC.

Now SAS is tapping the EMC Greenplum data warehousing appliance to offer high-performance analytics to its customers. This new offering from SAS on the EMC Greenplum Data Computing Appliance will provide an environment for customers to perform analytical exploration across all departments and scenarios — not just a segment or sample — to get a more accurate overall perspective of their business and make better-informed decisions.

EMC and SAS say the new offering will be able to solve “Big Analytics” problems in seconds instead of days or hours.

“Analyzing large amounts of data quickly to get at answers that drive time-sensitive business decisions is a competitive differentiator in today’s market,” SAS CTO Keith Collins said in a statement.

Dan Vesset, program vice president of IDC’s business analytics research, stated, “An increasingly sensor-based, mobile-enabled and instrumented environment — what IDC calls the Intelligent Economy — is driving big data trends, not just in terms of volume but also in type, complexity and rate. Capturing, analyzing and managing such dynamic data is increasingly viewed as a competitive advantage for organizations to solve a variety of complex problems — such as health care diagnostics, drug safety, fraud patterns and terrorist detection — and influence timely and better decisions.”

EMC and SAS also cited the example of companies that need real-time, next-best offers and customer engagement processes for customer retention analysis, experience optimization, marketing campaign management and cross-sell/up-sell.

The new SAS High-Performance Analytics offering is part of the SAS High-Performance Computing portfolio, which spans in-database analytics, grid computing and in-memory analytics, and will be generally available on the EMC Greenplum Data Computing Appliance in the fourth quarter of this year.

For more on high-speed analytics, see Analytics and In-Memory Databases Are Changing Data Centers

Vangie Beal
Vangie Beal

Vangie is a freelance technology writer who covers Internet technologies, online business, and other topics for over 15 years. SEO Content Writer with high-quality organic search results. Professional freelance technology writer with over 15 years experience. - Understands the technology trends in SMB and Enterprise markets. - Proficient in email marketing and social media campaigns. - Trusted and respected voice in small business marketing via e-commerce. - Knowledgeable in how to incorporate sales initiatives and assets into articles or Web content. Experienced social media marketer. Specialties: SEO. Electronic commerce, small businesses, Internet. Computers, servers, networking. Computer science. Terms, terminology. Social media, email marketing. Mobile apps. Operating systems. Software and hardware. Interviews, tips, advice, guides and feature articles. Marketing, slideshows, how-to guides. Search engine tools.