Volkswagen Goes Full Throttle with Vignette for Customer-Driven Web Sites
Updated · Mar 27, 2001
by Jennifer MacAdam
Vignette Corp. today announced that Volkswagen AG will deploy Vignette(R) V/Series applications on its new and existing Web sites.
Volkswagen’s deployment of Vignette Internet applications began at the popular Autostadt (“Auto City”), which went live with an intranet and extranet in April 2000. The car distribution center will use Vignette applications as a notification tool for customers. Whenever a dealer sells a vehicle, they will give the buyer a customer card, much like an encoded credit card. Buyers then use their customer code online to find out when their car will be ready and arrange a pick-up date.
“Vignette’s applications were clearly the best fit for meeting our e-business objectives,” said Rolf Kloss of Volkswagen. “Based on the recommendation of our subsidiary, Gedas, which functions as VW’s IT company, we chose Vignette’s applications because they have the flexibility to accommodate our intranet, extranet and external Web site needs.”
Following the successful Autostadt deployment, Volkswagen consolidated its Web activities and decided to standardize on Vignette applications. As a result, all new Web sites, including those of the 42 VW centers in Germany, will be based on Vignette technology. Existing Web sites, such as http://www.volkswagen.de/, will move to Vignette applications over time.
“VW’s corporate commitment to Vignette is a strategic investment in building long-term, online customer relationships,” said Kasper Rorsted, EMEA general manager and senior vice president at Vignette. “Through our corporate wide agreement with Volkswagen AG, any of its 350-plus subsidiary locations– from Delaware to Singapore to Sao Paulo — can now step in and license Vignette customer-driven Internet applications.”
Reprinted from Intranet Design Magazine