Social business intelligence is a convergence of several trends: It’s business intelligence plus knowledge management, plus social networking and collaboration, plus social media monitoring and analytics, all combined into a new interface in the business intelligence environment. Enterprise Apps Today…
Customer relationship management (CRM) is a hot software market, according to Gartner. Global CRM spending hit $23.2 billion in 2014, up 13.3 percent from $20.4 billion in 2013. Mobile CRM apps, which connect systems to many more users, account for…
In less than 20 years, the Web has changed many industries from top to bottom, hardly any as much as in the areas of sales and marketing. Consumers today frequently browse for the best deals online and purchase products using…
IBM (NYSE: IBM) has recently announced new software and the creation of a consulting practice dedicated to the emerging category of smarter Commerce. As noted in this report on PR Newswire, the focus is on helping companies swiftly adapt to…
Sequoia Capital, Google Ventures and Salesforce (NYSE: CRM) have all all invested in one company, HubSpot, with a Series D round of financing of $32 million. As noted on the Hubspot blog, the company provides all-in-one marketing software used by…
According to Gartner, social CRM for customer service has the potential to bring new and dynamic methods for improving customer service. As noted in this report on Media Newswire, social CRM is also creating opportunities for new and existing providers…
Big Data includes unstructured info posted on Facebook and Twitter, and ways of gleaning intelligence from all of it to create business opportunities. This Network World articles discusses the topic of exactly what the phrase big data means and focuses…
Web data is behavioral data that can help build a true picture of customer behavior when combined with social data and enterprise customer data, especially transaction data. Author Michael Fauscette recently spent a few days catching up with Webtrends during…
Salesforce (NYSE: CRM) has launched Service Cloud 3 which integrates several social-oriented elements in order to help companies capitalize on the opportunities provided by social media. According to ZD Net, companies using the software can engage with users on sites…
Nimble Contact, a social CRM platform that combines relationship management and social engagement into an affordable web-based solution, has launched as a public beta at the DEMO Spring 2011 conference. As noted in this news release on MarketWire, Nimble Contact…