IBM (NYSE: IBM) announced two new partnerships today for its LotusLive email, Web conferencing, social networking and collaboration cloud service. The partnerships with Ariba and SugarCRM add social commerce and customer relationship management (CRM) to IBM’s cloud collaboration offering. SugarCRM,…
As Facebook marketing matures more companies have moved out of broadcast mode and started a two-way dialogue with their Facebook fans. This article on Mashable offers details on successful campaigns that have worked on Facebook to prompt passionate fans to…
PALO ALTO, Calif — Box.net unveiled a redesign of its cloud-based content management (CMS) and collaboration system at a press event here today at company headquarters. The new interface, features and partnership announcements with NetSuite, Samsung and VMware are all…
These four social customer engagement scenarios, based on Chess Media Group and Metz Consulting client experience and observations, can help your company learn to engage with customers through social channels. Also noted in this Search Engine Watch story is that…
“Wake up and smell the tweets!” That’s not a quote by Scott Klososky, author of the new book “Enterprise Social Technology,” but perhaps he’d agree with the sentiment. Klososky, who’s been working in IT for over 30 years, has fully…
SugarCRM has announced the results of its 2010 Social CRM Survey. As reported on BusinessWire, the poll’s results reinforced the notion that in the year 2010, customer relationship management (CRM) practitioners have been slow to embrace social. Also, those that…
After months of rumors, Salesforce.com announced Thursday that it has acquired live conferencing firm Dimdim for some $31 million. The company’s intent, according to Salesforce (NYSE: CRM), is to enhance its evolving Chatter collaboration platform by adding Dimdim’s electronic meeting…
The latest news from enterprise social network provider Socialtext isn’t really a new feature, but an aggressive marketing move aimed at a competitor. Today, Socialtext announced a free migration service designed to move companies with users of the Yammer microblogging…
Social media is rapidly becoming a vital business tool enabling firms to interact with their customers and gain business intelligence. As reported on this TechZone360 interview, Doug Heintzman, director of strategy for IBM Collaboration Solutions, said that the nature of…
With growth in the market social CRM is something most companies aren’t focusing on in a concerted way. This TMCnet Blog offers nine tips to help improve your social CRM strategy for 2011. “Monitor: Be sure you are on top…