Content Marketing Statistics 2023 Trends, Facts, Market Size and Revenue

Shivanjali Pawar

Updated · Oct 10, 2023

Content Marketing Statistics 2023 Trends, Facts, Market Size and Revenue

Content Marketing Statistics: Content marketing has nowadays become regular in everyday corporate life. It is providing better access to company resources in the form of written content. Such information is posted on the internet, and the audience can read it anytime they want. Such content writing includes videos, infographics, blogs, e-books, case studies, user-generated content, and much more.

What is Content Marketing?

Content marketing includes any written material and graphics that are focused on publishing the material and then distributing it to targeted audiences. Regular updates on the company’s website will increase visibility, brand image, engagement, and traffic towards it. While content marketing is hard to execute as continuous analysis should be applied in order for more growth, it can lead you to better results if all the pieces fall into place.

Effective and leading factors of Content Marketing

  • As of 2023, search engine optimization (SEO) is performed by 46% of respondents.
  • Whereas, in content marketing, 47% researched their audience.
  • For enhancing content marketing, 40% are creating more visuals with improved video content. 
  • Analyzing their competitors is another effective factor that will influence the success of their strategy said 41% of respondents. 
  • 45% of marketers are publishing more content frequently.
  • Another leading factor for the success is improving the value and quality of content effectively, agreed by 44%.
  • The market value of content has been boosted by updating existing content said to 42% of respondents.

Advantages Of Content Marketing?

  • Business processes that use content marketing, have proved that there’s 30% growth in the businesses (Mailchimp).
  • Prospective buyers resulted in 47% checking the content on the company’s website before going forward with the company’s sale (Mailchimp).
  • Companies who post regular blogs on their website have more leads generated than those who don’t (Mailchimp).
  • 72% of digital markets informed that business-to-business transaction has also increased upon adopting content marketing (Mailchimp).
  • Content marketing increases the trust in the eyes of the customer.

Importance Of Content Marketing?

  • With the use of content marketing, audiences are able to decide on which company to choose from.
  • Content marketing includes social media marketing and much more. Social media marketing gives wider access to companies in every corner of the world.
  • Technology is developing the marketing area, unlike traditional marketing, today’s digital marketing is cost-effective.
  • Companies can improve their brand image and awareness using social media campaigns.
  • Having involved content marketing, it is easy to measure the competitors’ steps which can harm the company’s progress.
  • Content marketing provides exact and accurate results in a timely manner
  • Social media allows 24*7 interaction with consumers without any fees
  • Being involved in content marketing and creating a presence in the online world, will create trust between the customers and the company
  • Using technological advancements such as graphics, videos, and email it is easy to attract leads and turn them into buyers.
  • SEO analytics in content marketing helps companies rank their business on the first number of the search engine’s landing page. If any customer is unaware of the business, SEO analytics comes to the rescue as it is aware of the customer just by using keywords.
  • Considering the traditional media where once published ads can’t be altered and republished, on the contrary blogs can help you update the old content and renew it with new information.
  • While publishing and marketing any product or service companies had to pay a minimum amount to reach the targeted media. But in the digital business, companies can reach any audience using a pay-per-click strategy. That means advertising costs will be endured only when someone clicks on the link.
  • Using content marketing tools such as Google Docs, Google Keyword Planner, WordPress, HubSpot, Google Optimize, Canva, Coral Draw, Adobe Photoshop, Airtable, Hotjar, Brafton, and Ahrefs helps in many ways to increase the rank on Google’s search engine, SEO analytics.
  • Moreover, Social media accounts such as TikTok, WhatsApp, Instagram, and YouTube can help companies reach worldwide without spending any money. Also according to the monetary policies of each social media app, it gives the company a chance to earn passive income.

What Made Content Marketing Reach The Sky?

Those two pandemic years, when the whole world was shut behind the house door, improved the technological importance, therefore resulting in digital marketing. Digital marketing includes content marketing, where people all over the world are targeted. It is content marketing that saved the business during the pandemic period. Till today, the trend increased in such a way that it has become a part of the company’s day-to-day activities. And now it has become an integral part of the company, ranking digital marketing as one of the top 10 in-demand skills in 2022.

Content Marketing Statistics (Editor’s Choice)

  • A widely used content marketing type is blog writing
  • Best ranked content marketing channel for distribution is the organic search
  • Most used analytics to base content marketing are website analytics tools
  • One of the most useful strategies for effective content marketing is improving content quality
  • Digital marketers used to track the metrics is page views
  • 9% is the share of content marketers who don’t track metrics of content marketing
  • For business-to-business content markets leading analytics is changing into SEO/ search algorithm
  • One of the best investments for advertising in content marketing is video
  • It is expected to increase the content marketing budget for many companies globally resulting in around 42%
  • Around 37% of businesses are spending approximately $10,000 for richer experiences.

Content Marketing Statistics by Budgets

  • As of 2023, the monthly content marketing budget spending is above $20,000 said by 6% of content marketers.
  • Other budget spending statistics by content marketers are followed by $10,000-$20,000 (10%), $5,000-$10,000 (17%), $3,000-$5,000 (20%), and $1,000-$3,000 (19%).

Worldwide Content Marketing Revenue

content-marketing-revenue-worldwide-from-2018-to-2026
(Source: Statista.com)

  • By the end of 2023, revenue earned by the sector of content marketing is expected to be $88.17 billion.
  • In coming years the revenue rates are supposed to enhance more effectively followed by 2024 ($102.17 billion), 2025 ($118.40 billion), and 2026 ($137.20 billion).
  • As seen above, content marketing revenue was barely reaching up to 50%. During the pandemic year, the percentage directly crossed 50% increasing the importance in all kinds of companies. Revenue is expected to increase more by the year 2026 crossing the number 100%

Content Marketing Trends

Companies today are adopting content marketing included in digital marketing. New strategies are coming up every day to ease the business. Online marketing is helping companies to create brand awareness on an international level. Using Instagram, Facebook, YouTube, and WhatsApp companies can post videos, advertise, and promote their product or services, engage with customers, and many more possible things. The Internet is full of unbelievable things. A few months ago, Mark Zuckerberg announced the extreme change in the metaverse as it will let users engage on a higher basis with virtual reality. Today, companies are merely using social media networks to sell their products, tomorrow a 3D avatar will approach you to actually sell the product on behalf of the company.
(Source: Siegemedia.com)

At this moment, content marketing trends are increasing day by day, and it has offered some of the following data.

  • As of 2023, around 54% of businesses are going to enhance their budgets on content marketing.
  • More than $2,000 was spent per piece of content by 54% of businesses which is termed a very successful strategy.
  • 74% of businesses’ monthly spending is currently less than $15,000 which resulted in lower performances.
  • Only 33% of Content reports results are successful when businesses dedicate efforts towards content design by 10%-50%.
  • AI content generation tools are termed as a successful content strategy used by 19% of the business.
  • On the other hand in 2023, AI content generation tools are not used by 24% of businesses.
  • Organic search allows for deriving 51% of content consumption.
  • One of the top struggles is creating engaging visual content consistently which was agreed by 36.7% of content marketers.
  • Using voice search tactics is also a part of the strategy said by 12% of marketers currently.
  • Whereas, 36% of content marketers have incorporated several interactive as a part of content strategy.
  • Websites and blogs are leveraged by 90% of content marketers in 2023.
  • The AI content generation tools are 24% more likely in B2B businesses as compared to B2C businesses.
  • As of 2023, there was no outsourcing of content creation by 29% of businesses.
  • Content marketing by video channels has more demand than mere posts or photos.
  • Augmented reality (AR) and Virtual reality (VR) will see a rise in the budget by companies worldwide by 42%
  • Organic search contributes 51% to content marketing
  • 7% of content marketers are facing difficulties while continuously creating visual content.
  • Around the world, only 12% of content marketers are using voice search which is included in their strategy
  • 39% of companies are introducing infographics into their businesses for the first time ever.
  • Only 22% of the companies today support backlinks whereas 76% of content marketers are focusing on organic search as a base to measure content success.
  • In the year 2021, virtual events showed a higher response than physical events.
  • 59% of Content marketers use video as a way to communicate through social media.
  • Today 94% of companies have moved to social media to increase their brand awareness resulting in sales.

B2B Content Marketing Statistics

Business-to-business content marketing can be referred to as marketing that is focused on to appealing a business audience. B2B content marketing is also as important as B2C is today. Businesses are helping businesses to increase their sale. There’s cutthroat competition even in B2B marketing. If a company wants other companies to get noticed, one has to show why business-to-business levels are distinct to do further business. Here social marketing techniques won’t work, as such networks are designed for individual audiences.
(Source: Siegemedia.com)

Following are the known B2B content marketing statistics

  • As of 2023, content marketing is used by 91% of B2B marketers.
  • In the same year, 69% of businesses have planned to increase budgets for content marketing.
  • Whereas, 3 times more leads are generated by content marketing in B2B businesses.
  • For building effective relationships with customers 82% of B2B marketers used content marketing.
  • Around 72% of B2B buyers preferred doing business with those companies that enable valuable content.
  • Different content formats used by B2B content marketers are followed by blog posts (66%), infographics (55%), e-books (48%), white papers (46%), podcasts (39%), emails (93%), social media (92%), events (56%), webinars (55%), and videos (44%).
  • In 2023, the B2B content marketing the digital advertising spending has grown by 13.1% from last year

B2C Content Marketing Statistics

Contrary to B2B marketing, in B2C content marketing business is typically in contact directly with the customer. The activities performed on various platforms are aimed at the customers to market, promote, and sell the products/services. Today customers prefer social media and traditional marketing has reduced its importance. All of these happened during the pandemic year in 2020. When companies looked into the future of digitalization and aimed toward increasing brand awareness. Following data studies by various mediums tells us the importance of business-to-customer (B2C) content marketing.
(Source: Siegemedia.com)

  • As of 2023, in B2C content marketing around 82% of marketers are investing actively across the world.
  • The lead generation of B2C content marketing is 3 times more than other types in 2023.
  • The revenue projected by the global content marketing industry is expected to be $417.85 billion by the end of 2025.
  • On the other hand, by 2023 the annual growth rate of the B2B industry is going to reach 16%.
  • In the same year, almost 49% of B2C companies have increased their outsourcing content marketing.
  • On the other hand, outsourcing of content creation by 75% of organizations.

Summary

Looking at the above Content Marketing Statistics data it is clear that in the coming years, every company around the world will include content marketing in their strategies. Companies have already understood the importance of digital marketing and slowly spreading their wings toward social media marketing. Content has gained utmost importance reaching 60% of the companies worldwide. More technological development will give rise to advanced digital marketing in the future.

Conclusion

Unlike traditional marketing, technology has introduced digital marketing in a few years. Many companies are slowly focusing their strategies on digital business and content marketing is trending in the market. Content marketing is extremely easy to use but difficult to handle. There are many competitors even in the online business. Online business has different rules and regulations which differ from country to country. A company having business in international countries has to follow each and every rule to adopt digital marketing.

Digital marketing is the future of business. Right from sitting at home, people can sell their products or services all over the world. On the other hand, content marketing has created many job opportunities allowing people to work from home. Affiliate marketing, or content marketing, is one aspect of content marketing that helps people make passive income. To be honest, having a career in content marketing is extremely useful to grow a career.

  • Statistics
  • Shivanjali Pawar
    Shivanjali Pawar

    Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.

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