30+ Google Revenue Statistics 2023 Annual Revenue, Segmentation and Yearly Profit

Shivanjali Pawar

Updated · Oct 04, 2023

30+ Google Revenue Statistics 2023 Annual Revenue, Segmentation and Yearly Profit

Google Revenue Statistics: Google is often the first thing that comes to mind when discussing the internet or technology. Google has been the most popular mobile and desktop search engine worldwide since the inception of the digital revolution.

It holds approximately 92% of the global search engine market.

But Google is a lot more than only a search engine.

The tech firm also focuses on online advertisement, hardware, software, and cloud computing, which help drive Google's annual revenue of billions of dollars.

Let's get into some of the most recent Google revenue Statistics.

Interesting Google Revenue Statistics (Editor's Choice)

  • Google, the search engine giant, has generated $69.4 billion annually in the 1st quarter and $74.3 billion in the 2nd quarter of 2023.
  • In 2023 overall Google’s search engine market share turned out 91.86%. 
  • In the same year, the average conversion rate in Google Ads of all industries across the world reached 7.04%
  • The cost of Google Ads per click is around $4.22.
  • As of 2023 in the United States, Google’s organic traffic by mobile device accounted for 63%.
  • The market share of Google is around 91.9% and thus it is clear that the search engine market is dominated by Google.
  • As of March 2023, Alphabet is Google’s parent company, worth around $1.22 trillion.
  • Among the most valuable ranked brands, the brand value of Google is around $250 billion.
  • Google is the market leader with 84.69% of the global search market.
  • In 2023, the total digital ad revenue share is projected to be 28.6%
  • The market share of Google Chrome is almost 65.12% and is termed as most extensively utilized web browser.
  • The average income of a Google worker is around $122,000.
  • Google’s advertising is the primary source of earning revenue with a share of 80.2%.
  • As of reports, revenue generated by Google per minute is $344K, and per hour is $20 million.
  • In 2023 businesses have expected to spend on Google Ads with an average of $9000 to $30,000. 
  • Google’s net income was almost $400 million when it went public.

Google's Annual Revenue

In 2004, Google went public.

Google had a $23 billion market capitalization on the day it first went public. The tech giant has not looked back since then.

Let's quickly look at some astounding statistics demonstrating Google's increasing revenue over the years.

#1. Google, has a net worth of $1492.02 billion as of May 2023.

Google had an annual revenue of $1492.02 billion by the end of May 2023.

Advertisements accounted for nearly 80.2% of Google’s total revenue in 2023.

(Source: Statista)

#2. As of April 2023, Google’s market share of desktop search traffic remained highest in India with 95.7%.

Whereas, other countries market share of Google are followed by Brazil (90.8%), Spain (90.38%), Italy (89.29%), and Australia (88.91%)

#3. Google’s yearly revenue in 2023(Source: Statista)

Google, the search engine giant, has generated $69.4 billion annually in the 1st quarter and $74.3 billion in the 2nd quarter of 2023.

#4. Alphabet revenue for the quarter ending June 30, 2023, was $289.531 billion, a 4.1% increase year-over-year.

Alphabet, the parent company of Google, has expanded consistently.
Over the past ten years, Alphabet, the parent company of Google, has expanded consistently. Alphabet's revenue for the twelve months ending June 30, 2023, was $289.531 billion with a 4.1% increase year-over-year.

(Source: Macro Trends)

#5. In 2023, Google’s quarterly operating income

The industry-leading search engine firm generated $21.54 million at the end of 1st quarter of 2023, an increase from last year’s quarter, and by the end of 2nd quarter of 2023, it resulted in $23.05 million.

The company also ended a year in which quarterly revenue growth was consistent.

#6. Google generates revenue primarily from performance and brand advertising that is served on Google Search and its other platforms.

Google Search is the company’s primary source of revenue, generating money from both performance and brand advertising. Ads are served on Google Search and its other platforms, such as YouTube, Gmail, and Maps. In addition to ad revenue, Google also generates income from licensing and subscriptions.

#7. Google made $344K per minute in 2023.

What is the daily revenue, Google?
Google’s projected 2023 revenue shows that the company makes more than $50 million per day. This exceeds the annual revenue of many tech companies.

If we break it down even further, Google makes nearly $20 million each hour, $344 thousand every minute, and $5,700 each second.
Amazing, isn’t it?
(Source: Statista)

#8. Google will generate more than 58.1% of search advertising revenue in the United States.

According to analysts, Google will account for 58.1% of all search ad revenue in the US in 2023.

One of Google’s main rivals in the search space is Bezos’ company, and the firm is bolstering its position in the market.
(Source: CNBC)

#9. “YouTube” is the most searched keyword on Google in the United States.

The top 5 most searched keywords on Google in the US are as follows:

  • Facebook
  • YouTube
  • Gmail
  • Amazon
  • Google

(Source: Ahrefs)

#10. During the COVID-19 pandemic, Google experienced its slowest growth rate in 5 years.

Most firms worldwide were impacted by the COVID-19 pandemic, and Google Company was no exception.

Alphabet Company reported revenue growth of 7.06% increase from year-over-year. This seems small considering Google's steady revenue growth rate of between 20% to 25%.

The company's revenue growth wasn't that low since 2015.
But do not worry—all was not completely lost.
(Source: CBS News)

Google’s Revenue Breakdown

(Source: doofinder.com)

#11. Google’s advertising incomes are divided into Google search & other, YouTube ads, and Google Network Members properties.

Google Search & Other Revenues amounted to $162.45 billion (58% increase YoY), YouTube Ads eked out $29.24 billion (10.5% increase YoY), and Google Networks’ revenue reached $32.78 billion (11.7% increase YoY).

The year-over-year growth of advertisements was mainly due to the increase in mobile usage, increased advertisers spending, and the negative impact of COVID-19 on Google’s 2020 revenues.
(Source: GlobalData)

#12. In 2023, Google earned nearly 57.1% of its total revenue, or $74.3 billion from the US.

In terms of geographic regions, for the fiscal year 2023, Google earns nearly 57.1% of its total revenue or $74.3 billion from the US, followed by the EMEA region (Europe, the Middle East, and Africa) with 30% or $79 billion, the Asia-Pacific contributes 19% or $10.45 billion and 5% or $14 billion from Canada and Latin America (termed as “Other Americas

(Source: GlobalData)

Google's Yearly Profit

Google has been an industry leader in online advertising for over a decade. In 2021, the company was predicted to account for about 29% of global digital ad spending.
How much does Google truly make when costs are taken into account? Let's see.

#13. Alphabet's net income for the twelve months ending June 30, 2023, was $60.953 billion, a 15.36% increase year-over-year.

Income for Alphabet, the parent company of Google, increased 15.36% year-over-year to $60.953 billion for the twelve months ending June 30, 2023. This continued growth is attributable to Google’s dominant position in the global search engine market and its expanding suite of cloud services.

#14. Alphabet's annual net income by the end of 1st half of 2023 was $33.419 million.

Alphabet Inc., the parent company of Google, announced its annual net income in the 1st quarter of 2023 was $15.051 million. On the other hand in the 2nd quarter of 2023, it turned $18.368 million. This is largely due to the ongoing pandemic, as people have turned to online services for work, school, and entertainment. The company's annual net income for 2020 was $40.269 Billion, a 17.26% increase from 2019. Alphabet has seen a steady increase in net income over the past few years, and this trend is expected to continue in the coming years.

#15. The financial reserves of Alphabet totaled more than $70 billion.

How much money does Google currently have?
Google's parent company Alphabet has surpassed Apple as the organization with the largest cash reserves. . Alphabet had $118.33 billion in cash in 2023 by June 2023
(Source: Business Insider)

#16. Google’s net income was almost $400 million when it went public, in 2023.

Based on its annual income report, Google reported $399.1 million in revenue for 2004. In 2005, it increased to $1.4 billion. It doubled one year later, reaching a net profit of $3.07 billion.
Google's earnings have increased consistently ever since.
(Source: Statista)

#17. Alphabet is the top and largest tech company and has a market capitalization of $2.728 trillion.

In 2023, Alphabet, the parent company of Google, became the top tech corporation to join the trillion-dollar club. The tech giant’s market value jumped from $900 billion up to $2.728 trillion in just 47 trading days

#18. By 2003, Google had already earned over $100 million in profits.

Google had $961.9 million in revenue and a net income of $106.5 million in 2003. The company's revenue and profit surged by more than 100% after going public in 2004.

Google's net profit for the first quarter of 2004 was $64 million.
(Source: CNN)

#19. For the 2nd quarter of 2023, Alphabet made $18.3 billion in earnings.

The operating income of Alphabet in the 1st quarter of 2023 turned out $17.4 billion, which has decreased by 13%, and net income in the 1st quarter of 2023 resulted in $15.1 billion.

Still, Google is undoubtedly profitable.
(Source: Venture Beat)

Google's Other Revenues Statistics

Google hasn't shied away from investing in many technologies, including self-driving vehicles, smartphones, image analysis, voice recognition, and other types of AI.

Let's take a brief look at some incredible Google revenue statistics that show the contributions of various segments to the business's success.

#20. By the end of 2023, the Google Play Store and hardware revenue is expected to be $60 billion.

According to Google’s revenue statistics, the “Other” segment, which includes Google Home smart speakers, Pixel smartphones, Nest Hub smart displays, and the Play Store, made around $60 billion by the end of 2023.

The segment’s revenue by the end of 2025 is going to be $270 billion with a rise of 21%

#21. In the 2nd quarter of 2023, Google Cloud generated over $8 billion in revenue.

Google Cloud is still relatively new, and its earnings aren’t significant, but it still generates money for Google. The cloud computing services had revenue of $8 billion and a $395 million operational profit by August 2023.

The numbers for the first quarter of 2021 were marginally higher ($4 billion & $1 billion, respectively).
(Source: Android Central)

#22. In 2020, Google Play's revenues were almost $40 billion.

Google Play's annual revenue has more than doubled in 4 years. It went from $15 billion in 2016 to $38.6 million last year.

Google Play's 2020 revenue is 32% higher than 2019's $29.3 billion.
(Source: Statista)

#23. Alphabet’s “Other Bets” Revenue increased by 47.67% in 2023.

“Other Bets” is a category in Google revenue breakdown reports that includes different companies like CapitalG, Waymo, Access, Verily, Nest, and Calico.

Many of these companies are still growing and are not profitable for Alphabet (yet).
The revenue for this segment grew by 47.67% over a year, rising from $193 million in the first quarter of 2023. This accounted for 1.04% of Google’s overall revenue in that quarter.

#24. Google earned $7.7 billion just through YouTube ads in 2023.

In 2023, YouTube’s worldwide advertising revenues surpassed $7.7 billion with an increment of 10.5%. YouTube’s annual advertising revenue has increased steadily over the past few years

But can YouTube make money for Google?
Before a few years, it wasn't.
Although Alphabet has published how much money it makes from the video platform, it has not revealed YouTube's losses (if they have any).
(Source: Statista)

#25. Google Nest earned more than $3.2 billion in 2023.

According to Google’s revenue breakdown by product, Nest generated $3.2 billion in revenue in 2023 with a profit margin of 20%

Nest has grown considerably over the past few years, even though its results are barely noticeable on Alphabet's radar. The brand made $278 million in just the fourth quarter of 2017, almost as much as its total income for 2015.

In 2014, Google paid more than $3 billion to acquire Nest.
(Source: Vox)

#26. Over 72% of the overall revenue in 2023 came from Google Search.

Google’s 2023 revenue statistics show that Google Search generated 72% of Alphabet’s quarterly revenue.

Sales for Google Search climbed by 30.11% from Q1 2020 to Q1 2021, from $24.50 billion to $31.88 billion.

Sales for Google Search rose by 30.11% YOY, from $24.50 billion in the first quarter of 2020 to $31.88 billion in the first quarter of 2021.
(Source: Business Quant)

#27. YouTube earned more than $6.69 billion during the first quarter of 2023.

7% of Alphabet’s total income in the second quarter of 2023 came from Google’s YouTube revenue. YouTube Ads have generated more than $34 billion in revenue in the past 3 years.

#28. Sales of Google ads rose by 9.5% in the first quarter of 2023.

Google’s sales in February 2023, climbed by 3.6% over the same duration last year; it reached more than $59.04 billion.

Following the previously mentioned 8% decline, this is Google's third consecutive quarter of growing ad growth.
(Source: AP News)

#29. In 2023, Google’s ad income increased by 3.3%

In the second quarter of 2023, Google’s overall advertising sales resulted in $ 58.1 billion.

By the end of 2025, it is expected to be $162.45 billion.

For the first time in its 26-year history, Google saw a decline in the growth rate of its advertising revenues from the year before.
(Source: Marketing Dive)


The most recent Google revenue statistics show that no platform can compete with Google when it comes to advertising. It is possible that the business is not as profitable as we had hoped, but that's okay. Google stakes its future on it. Google makes a future-oriented bet.

The most recent Google revenue statistics simply demonstrate that Google is one of the largest companies in the advertising sector.

And it is unlikely that there would be doubts about Google's future success.

  • Statistics
  • Shivanjali Pawar
    Shivanjali Pawar

    Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.

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