TikTok Statistics 2023 – Users, Usage, Trends and Facts

Barry Elad

Updated · Oct 10, 2023

TikTok Statistics 2023 – Users, Usage, Trends and Facts

TikTok Statistics: The 21st century's hottest trend is. It has taken over social media sites around the world. TikTok has become a new subculture among teenagers and tech-savvy individuals. It's a new and innovative way to online share. TikTok lets online users create videos, and music and engage in many other activities such as

TikTok also allows users online to share their creations. Different users have different views on the platform. While some people find it exciting, engaging, and entertaining, others find it addictive. TikTok, a powerful platform that allows users to create new things, is very popular. It is available on both iOS and Android apps. It can be accessed worldwide through Google Play or the app stores.

Key TikTok Statistics (Editor’s Choice)

  • TikTok was launched in September 2016 and has since been one of the most popular apps. It is loved by people of all ages.
  • According to a 2023 survey, TikTok boasts approximately 7 billion users around the world which has increased by 1.7% from last year.
  • By the end of 2024, the platform is expected to be 2 billion users.
  • In 2023, more than 3 billion times the TikTok app has been downloaded.
  • TikTok is ranked 9th among all social media platforms. It is considered one of the most popular social media platforms, along with Facebook, Twitter, and LinkedIn, as well as Pinterest, Snapchat, and Instagram. (Source: businessofapps)

TikTok Statistics - TikTok Has 800 Million Active Global Users

  • The largest country that accessed TikTok the most is China with daily users above 780 million.
  • The United States is the 2nd largest country with more than 122 million active users of TikTok in July 2023.
  • In the 1st quarter of 2023, from TikTok in-app purchases revenue resulted in $497.7 million.
  • On the other hand, the daily average income from in-app TikTok turned out $5.5 million by the end of April 2023.
  • The customer spending of TikTok generated $1 billion in the 1st quarter of 2023.
  • It is one among many apps that have been used widely in Asia, Japan Cambodia, Thailand, Malaysia, Vietnam, and other countries. (Source: businessofapps)
  • TikTok managed to reach the same number of users in 3 years as Instagram did since its launch. Facebook took 4 years to reach the same number of monthly users as TikTok from its launch. Instagram took 6 years. (Source: businessofapps)
  • In the 1st quarter of 2023, revenue earned by TikTok turned out $2,838 million and in the 2nd quarter of 2023, it resulted in $3,347 million.

Global TikTok Users Statistics:

It is one of the most popular apps worldwide. The number of downloaded apps has grown exponentially in recent years.


(Source: demandsage.com)

  • More than 2 billion people have downloaded from both the Google Play Store and the app store.
Country Number of TikTok Users
United States 150 million
Indonesia 113 million
Brazil 84.13 million
Mexico 62.44 million
Russia 51.24 million
Vietnam 50.58 million
Philippines 41.43 million
Thailand 41.06 million
Turkey 31.03 million
Saudi Arabia 28.37 million
Pakistan 27.54 million
Iraq 25.51 million
Egypt 25.5 million
  • TikTok only took 8 additional months to reach half a million downloads and online usage. These numbers are quite impressive when compared with other apps on the marketplace.
  • The latest statistics indicate that 614 million people downloaded this app between the beginning and the end of 2019.
  • TikTok could see a 6% increase in its annual growth each year as the year progresses.
  • If the growth rate is the same, TikTok will soon be in the third position on the users' lists.
  • According to the latest projection, TikTok will surpass Instagram, LinkedIn, and Facebook in terms of ranking.
  • TikTok, when compared to other social media platforms, is the only one that is not owned by another company and has still made impressive progress.
  • TikTok is among the top 10 most downloaded apps worldwide.
  • TikTok was the most downloaded app, surpassing YouTube and Twitter long before.

(Source: wallaroomedia)

TikTok Download Statistics

TikTok statistics - TikTok is Listed As The Most Downloaded App

The below stats will definitely impress you:

  • TikTok was the top-rated app on the Apple App Store as of 2023. (Source: Statista)
  • TikTok was able to surpass all its competitors, including Facebook, Twitter, and WhatsApp. It also had 33 million downloads within a quarter. (Source: Statista)
  • TikTok has been able to record impressive consecutive downloads for five quarters after its introduction in the market. (Source: Statista)
  • TikTok continues its efforts to keep track of its users and attract new customers. (Source: Statista)
  • According to the 2023 survey, TikTok had the highest number of iPhone users than Android users. (Source: Statista)
  • TikTok is the second most downloaded app on Google Play in 2023. It also ranks alongside the social media giants Facebook and WhatsApp. (Source: Statista)
  • In 2023, there will be more than 3 billion downloads of TikTok 70% more than last year.
  • Around the world by April 2023, there will be 246.96 million downloads of TikTok, which has grown by 19.7% from last year.

TikTok Statistics Age-Wise

  • TikTok is a social media app that keeps teenagers interested.
  • This app is becoming more popular among teenagers as a fun icebreaker.
  • Although it might seem daunting to older generations, it isn't new to younger ones.
  • Here are some statistics about TikTok usage among teenagers.
  • 41% of total TikTok users belong to teenagers aged 16-24 years. (Source: oberlo)
  • Because of the user-friendly interface that meets youth needs, 41% of teenage TikTok users like it. (Source: oberlo)
  • TikTok's target audience is younger than 18 years. (Source: oberlo)
  • China's TikTok users make up 60% of the population between 25 and 44 years old. (Source: hootsuite)
  • The largest users in the USA are those between the ages of 18-24, which amounts to 42%. The next largest age group is 13-17-year-olds, which make up 27% of the total users. (Source: hootsuite)
  • As of 2023 TikTok’s worldwide user statistics by age and gender are given below
Age Group Female Male
18-24 20.9% 17.5%
25-34 17% 15.5%
35-44 8.1% 7.5%
45-54 4.3% 3.7%
55+ 3.1% 2.4%

TikTok Country-Level Download Statistics

  • TikTok downloads in the 1st and 2nd quarter of 2023 are 214 million and 229 million respectively.
  • To date, TikTok has been downloaded more than 3.5 million times.
  • This means that 6 out of 10 Indians downloaded these TikTok apps. (Source: Statista)
  • China closely follows India with 45.5 million TikTok app downloads, which is 7.4 percent of all world downloads. (Source: Statista)
  • The United States of America downloaded 37.6 Million TikTok apps. This is approximately 6% of all downloads worldwide. (Source: Statista)
  • In 2023, the majority of TikTok downloads came from Asia which is 32.3%.
  • TikTok penetration rate statistics by world region are followed by North America (14.4%), Europe (13.9%), Latin America (9.5%), and Middle East and Africa (8.7%). These figures show the global downloads and TikTok’s total downloads.  (Source: Statista)
  • About 31% of all TikTok app downloads to date are from India, with 466.8 million. (Source: Statista)
  • About 173.2 million TikTok apps have been downloaded since its launch in China. Together, India and China account for approximately 40% of all TikTok app downloads to date. (Source: Statista)
  • Since its launch, the United States of America has seen approximately 123.8 million TikTok users. This is 8.2 percent of global TikTok user downloads. (Source: Statista)
  • TikTok is growing in popularity throughout South Asia and Europe. It adapts its platform constantly to keep up with the changing preferences and needs of its target audience. It also makes changes to adapt to the diverse populations of local, national, and international audiences. (Source: Statista)
  • TikTok supports several hundred languages around the globe, including 15 languages from India. (Source: Statista)

Time Spend By TikTok Users On App

  • On average, a user spends 1.5 hours per day on TikTok in 2023.
Period Time Spent
Daily 1.5 hours
Weekly 10.5 hours
Monthly 45 hours
Yearly 547.5 hours
  • The average monthly time spent by January and April 2023 is 1025 minutes and 1560 minutes respectively.
  • The TikTok app can be used daily for entertainment or to create and share videos and other fun activities. (Source: appinventiv)
  • This is great news for marketers all over the globe, as users who spend more time on TikTok are more likely to view advertisements. (Source: appinventiv)

TikTok Usage Statistics Country-Wise

TikTok currently supports 75 languages and is used in 155 different countries. Let's take a look at TikTok's various country-specific statistics. It has the highest monthly user base in India. Let's check out the top TikTok countries. (Source: routenote)

(Source: Oberlo)

TikTok app users who use it multiple times per day are shown in the following statistics

  • Around 90% of all TikTok users around the globe access it every day. The 90% who are active on it are all highly engaged. (Source: omnicoreagency)
  • A 2020 study found that 68% of global TikTok users see videos and share them. (Source: omnicoreagency)
  • According to the same survey, 55% of global TikTok users use the app for uploading videos and music. (Source: omnicoreagency)
  • Top 5 countries TikTok usage statistics per day are followed by Norway (74 minutes), the United States (68 minutes), Poland (68 minutes), the United Kingdom (60 minutes), and France (60 minutes).
  • Comparing the two above shows a huge difference in viewing and sharing habits. The sharing of videos is very popular, which indicates that TikTok's accessibility and operation are simple.

Statistics of adults who use the TikTok app in the US and globally

  • TikTok also has a fascinating statistic: the number of Americans who use the app. The app is loved by Americans.
  • Over the years, the US TikTok user base has grown steadily. According to the industrial report, TikTok users increased in the US due to the Tonight Show's appearance of Jimmy Fallon.
  • The show encouraged viewers to participate in challenges offered by the app.
  • Globally, there are approximately 500 million TikTok users who use the app each month.
  • According to estimates, 26.5% of all active TikTok users are American. (Source: influencemarketinghub)
  • According to a 2019 study, there was an increase in TikTok users by about 5.5x in just 18 months. (Source: influencemarketinghub)

TikTok Popularity Statistics by Hashtag Search, 2023

Entertainment 535 Billion
Dance 181 Billion
Prank 79 Billion
Fitness/sports 57 Billion
Home reno/D.I.Y. 39 Billion
Beauty/skincare 33 Billion
Fashion 27 Billion
Recipes/cooking 18 Billion
Life hacks/advice 13 Billion
Pets 10 Billion
Outdoors 2 Billion

TikTok User Statistics by Number of Followers

  • As of April 2023, the most followed TikTok starts is Khabane Lame with 161.6 million followers.
Charli D’Amelio 151.1 Million
Bella Poarch 92.7 Million
Addison Rae 88.6 Million
MrBeast 85.4 Million
Zach King 78.1 Million
Kimberly Loaiza 76.1 Million
TikTok 73.7 Million
Will Smith 73.3Million
Burak Özdemir 71.9 Million
The Rock 71.2 Million

Statistics On Total Number Of TikTok Videos Viewed

  • TikTok is the top social media platform for viewing the most videos per day, compared to other platforms.
  • According to estimates, more than 1,000,000 videos were viewed on TikTok last year. (Source: appinventiv)
  • Within one year of its launch, TikTok reached the milestone of 1,000,000 views per day.
  • In January 2023, the average TikTok video produced accounts for 500 views with 32.4 seconds on average.
  • Other small accounts produced videos in length (36.4 seconds), and 25,001 views (42 seconds).
  • The TikTok app continues to see steady growth in video viewers. (Source: appinventiv)
  • Compare TikTok to other social media platforms
  • This information will provide valuable information about the most popular social platform, based on monthly unique users. The ranking is based on user numbers. TikTok currently stands in the 7th position globally. (Source: businessofapps)


10 Best TikTok Hashtags

1. # tiktok.

2. # love.

3. # funny.

4. # memes.

5. # followme.

6. # cute.

7. # fun.

8. # music.

9. # happy.

10. # fashion.

These are the most popular hashtags today, but you will get lost in the sheer volume of posts.

If you're looking to get noticed, you should use category-focused hashtags and keep an eye on trending ones too, InfluencerMarketingHub has a great guide. (Sources: Social Blade, Statista 1, Statista 2, InfluencerMarketingHub)

General TikTok Statistics

  • TikTok Active User: TikTok currently has 1,000,000 monthly active Users.
  • Market penetration 4.8 billion internet users use Bytedance's Video Sharing Service. 20.83% of them use Bytedance's Video Sharing Service.
  • Downloads: TikTok was downloaded 3 Billion times. It was also the most downloaded app (other than a game) in the first six of 2021. Between January and June 20,21, it was downloaded 383,000,000.
  • TikTok surpassed the competition. TikTok ranked 7th in 2021 social media apps. TikTok users are more than Twitter and Telegram.
  • Bytedance, TikTok’s parent firm, achieved a valuation in the neighborhood of $280 Billion in August 2021.
  • User growth: TikTok's global user base grew by 1157.76% between January 2018 – July 2020. While the U.S. saw a 787.86% gain in its user base, it experienced an 1157.76% worldwide increase. TikTok has 611,000,000 downloads from India, which is the highest contribution to its installs.
  • At 10.85 minutes, Engagement TikTok holds the record for the longest session. This is almost twice as long as Pinterest, which takes an average of 5.06 mins. The staggering number of hours spent on TikTok during 2019 was 68 billion.
  • TikTok influencer earnings TikTok creators have up to 100 million followers and can make as much as $ 5 million a year. The most popular categories of influencers include dance, DIY, entertainment, and fitness/sports.
  • U.S. U.S. Demographics TikTok’s Z generation penetration is the greatest in America. 47% of active users are between 10 and 29 years old. American adults who use TikTok grew 5.5x over the past 18 months with a 2:1 ratio of females to men.
  • Engagement: Average TikTok time
  • Worldwide, the average TikTok session takes 52 minutes.
  • TikTok usage has also increased. This year, it saw a 210% increase in engagement.
  • 2019 was the year with 68 billion hours spent using TikTok.
  • Engagement: TikTok User Interaction Statistics
  • TikTok, the most engaging social networking app, has an average session time of 10.85 minutes. This compares with Double Pinterest's 5.06-minute engagement rate which ranks #2.
  • American adults will use the TikTok app an average of eight times per day.
  • In the U.S., TikTok engagement has increased by 1,533% between 2017 and Sept 2019. Facebook saw a 26% drop in engagement, and Instagram saw a 6% increase.
  • Advertising companies need to be vigilant. TikTok offers a 5.3% engagement rate on accounts with 100,000+ followers, compared with Instagram's 1.00% or Twitter’s 0.30%.
  • A recent study done by Influencer Marketing Hub showed that TikTok profiles which have more than 100,000 followers saw the highest engagement.


  • TikTok, a social media platform that allows users to post short videos or lip-synced content, provides enough space for them to present their content in a strong way.
  • In a world where Instagram, Twitter, and Facebook are the dominant players, TikTok's growth was an unexpected turn of events. It would be hard to believe that there was still room for a new player.
  • However, it's amazing to see the phenomenal growth of TikTok. Social media users are loyal and will change over time, as TikTok has proven.
  • TikTok, an Android and iOS-based app, was first introduced to the Chinese market as Douyin in September 2016. It was then expanded out of China in 2017 by ByteDance.
  • Both apps use the same algorithm, but they use separate networks to comply with Chinese digital policy regulations.
  • This platform for short video content is aimed at millennial users and offers a great opportunity to express their creativity and establish their identity. It is easy to use and makes everyone a content provider.
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  • Barry Elad
    Barry Elad

    Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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