Video Marketing Statistics By Top Platforms Used, Social Media Videos, Preferred Content Marketing Type, Average Spending on video, Customer Preferences, Behavior and Types of Videos

Barry Elad

Updated · Sep 11, 2023

Video Marketing Statistics By Top Platforms Used, Social Media Videos, Preferred Content Marketing Type, Average Spending on video, Customer Preferences, Behavior and Types of Videos

Introduction

Video Marketing Statistics: Looking at the technological developments, as well as the lockdown era, companies have shifted from traditional advertising to modern techniques such as video marketing. As of 2023, the global video advertising market is valued at $177 billion and is expected to reach $230 at a CAGR of 6.80% by 2027. Video advertising is the easiest way to represent the brand as well as capture new customers. Today, video advertising has spread to each corner of the world, and thus these Video Marketing Statistics are focused on global insights.

Editor’s Choice

  • Video marketing creates 300x more traffic to the website as compared to other forms of content marketing.
  • According to Video Marketing Statistics, 26% of marketers believe the best video duration for live video is 7 to 9 minutes.
  • The best results for video marketing are generated only from a video of 15 to 30 seconds.
  • 57% of the marketers use live video technique out of which 34% belong to Facebook and 13% goes for Instagram.
  • 62% of the consumers are likely to change their opinion about the brand if the video is streamed in low quality.
  • 80% of the customer journey is likely to start from watching a brand video on YouTube.
  • By 2024, it is expected that mobile will capture 73% of the video ad spending.
  • The most preferred type of video marketing by marketers is explainer video resulting in 72%, followed by Presentation videos (49%), Testimonial videos (48%), Sales videos (42%), and Video advertisements (42%).
  • 71% of the video searches that belong to the travel section are in the names of travel destinations.
  • 84% of the customers prefer to interact with their favorite brands by means of branded video content.
  • Around the world, total internet users on average have watched 5 billion videos by 2023.

What is Video Marketing?

Video marketing is a means of advertising by publishing video content on the internet. These videos could be of any type such as an Explainer video, case study video, product review video, company culture video, etc. Such videos have an extremely wide reach and thus bring brand awareness. In addition, they could be short or long. As of 2023, short-form video content is booming all over social media networks. A 30-second video can turn a person into a potential customer, and could also become loyal towards the brand.

Benefits of Video Marketing

  • Increases Return on investment
  • Influences customer’s buying decisions
  • Increases revenue
  • Enhances conversion rates
  • Increases total number of backlinks
  • Improves the ability of decision-making quickly
  • Users get an overall idea about the brand within a few minutes
  • Improves website traffic
  • Video Marketing is pocket-friendly
  • It can be done by sitting at home
  • It has a global reach
  • Builds brand image
  • Increases brand awareness

Most Effective Video Marketing Types

  • Live Video – Live videos are real-time broadcasting videos. These can create an exchange of emotions in real-time. Live videos are well suited for webinars, product launches, or any events.
  • User-generated video – These types of videos are created by users on the internet without any use of professional agencies or brands. They provide authenticity of the products as well as genuineness.
  • Q and A video – This is a type of live video where common questions are addressed on live platforms by the experts or host.
  • Product review videos – Product review products could be made by brands or it could be user-generated content. When it comes to user-generated video, it has all the information including advantages and disadvantages as well as features, whereas, brands will only create product review videos with positive aspects without showing any bad side.
  • Short-form social media video – Today, the majority of the social media networks allow us to post 30-second to 1-minute videos. Short-form videos are becoming the new trend, where in a fast-paced world people want to know crucial information within 60 seconds of the time period. For example YouTube Shorts, or Instagram’s reels.
  • How-to videos – How-to videos are a form of educational videos. They could be product reviews or any other problem-solving cases. How-to videos allow us to fully unravel the product.

General Video Marketing Statistics

  • The best results for video marketing are generated only from a video of 15 to 30 seconds.
  • 58% of marketers are planning to include video content in their social media campaigns.
  • The most preferred type of video marketing by marketers is explainer video resulting in 72%, followed by Presentation videos (49%), Testimonial videos (48%), Sales videos (42%), and Video advertisements (42%).
  • 78% of the consumers watch videos every week while 55% watch videos daily.
  • By 2024, it is expected that mobile will capture 73% of the video ad spending.
  • Video marketing creates 300x more traffic to the website as compared to other forms of content marketing.
  • Video marketers are investing in video marketing because of the increase in ROI.
  • By the end of 2023, 82% of the traffic on the internet will search for online videos.
  • In addition, the number of videos running on the internet per second will count to 1 million by 2023.
  • Video marketers generate 66% more qualified leads every year.
  • 71% of the video searches that belong to the travel section are in the names of travel destinations.
  • According to Video Marketing Statistics, 26% of marketers believe the best video duration for live video is 7 to 9 minutes.
  • As of November 2022, 25% of video marketers spent on average $1,000 to $5,000 on videos.
  • Video Marketing Statistics state that a video of a 1-minute duration is worth 1.8 million words.
  • On average, 1.23 million hours of video content is uploaded on YouTube every day.
  • 33% of the user’s total time spent on the internet is allocated to watching any given video.
  • Videos that convey their crucial message within the first 3 seconds of the videos are 13% more likely to see overall breakthrough metrics.
  • Videos sent through email have 300 times more click-through rates.
  • Review Videos are demanding for tech and cosmetic companies.
  • Video marketing contributes at least 49% more speedy growth in revenue than any other content marketing.
  • By 2027, the Video advertising industry will be generating $180 billion of total ad spending by means of mobile phones.
  • Moreover, by the end of 2023, the connected TV ad spending in Video marketing is expected to reach $130 billion.
  • The Ad spending on short-form videos is projected to reach $88 billion by the end of 2023 as well.
  • 86% of marketers use video as a marketing tool.
  • 85% of adults watch videos on multiple devices at the same time.
  • Every year, video consumption including video marketing comes to 100%.

by Top Platforms Used

Video Marketing Statistics by Top Platforms Used(Source: statista.com)

As of November 2022, the top three video platforms used for marketing purposes were YouTube (90%), Facebook (86%), and LinkedIn (79%), followed by other social media networks respectively. The least-used video platforms were 3D video / AR (15%), Snapchat (13%), and Virtual Reality (VR).

by Social Media Videos

  • 57% of the marketers use live video techniques out of which 34% belong to Facebook and 13% go to Instagram.
  • Around 300 million users watch Facebook stories daily.
  • A video posted on Twitter is likely to receive 5 times more replies, 2.8 times retweets, and 1.9 more likes.
  • Video tweets are 10 times more likely to receive engagement than those without any video.
  • Users are 2 times more likely to purchase the product if they have seen the related advertisement on YouTube.
  • Users on LinkedIn are 20 times more likely to reshare the video they saw on the platform.

by Preferred Content Marketing Type

Video Marketing Statistics by Preferred Content Marketing Type(Source: animaker.com)

Looking at the above chart, the most preferred all-time content marketing type is Videos, with 54% of the consumers supporting this means of communication. Followed by email/newsletter (46%), Social images (41%), Social Videos (34%), Blog Articles (18%), and Content in the form of PDF which can be downloaded and read later (17%).

Video Platform(Source: animaker.com)

Another example here shows that video is the most popular and demanded form of content marketing around the world as more than half of the consumers prefer it. This is further tailed by news articles, social media posts, email content, eBooks, etc. The least preferred form of content in the future is marked by Blog articles (14%), Online Long-form content (12%), and Podcasts (9%).

by Average Spending on Video

by Average Spending on Video(Source: wyzowl.com)

As per the above chart, the highest percentage of marketers spend on video on average $0 to $500. Gradually increasing to the highest amount of more than $20,000, there are only 4% of marketers investing this much amount in it.

by Reasons to Start Video Marketing

by Reasons to Start Video Marketing(Source: wyzowl.com)

The highest number of marketers resulting in 41% said that videos are easy to create in-house. Other tailed reasons given by marketers to use video marketing are easy to convince decision makers (39%), quicker to create (34%), Affordable (30%), tangible ROI on video (22%), New Trend requirement (20%) and other reasons (9%).

 by Customer Preferences

  • 50% of customers prefer videos to other types of content marketing.
  • 84% of the customers prefer to interact with their favorite brands by means of branded video content.

by Behavior

  • 80% of the customer journey is likely to start from watching a brand video on YouTube.
  • Only 50% of the customers watch How to videos before or after the purchase.
  • Customers are 95% more likely to remember a brand message conveyed from video as compared to written content resulting in just 10%.
  • 62% of the consumers are likely to change their opinion about the brand if the video is streamed in low quality.
  • 84% of the customers will just turn off the sound while advertising is running.
  • 63% of the consumers watch videos on their smartphones.
  • Users spend a billion hours on YouTube every day, while 70% of them use mobile devices.
  • 6 out of 10 consumers prefer to watch videos on the internet than on television.
  • 65% of the users watch more than three-quarters of any given video.
  • Every week, on average users spend 06:48 hours on the internet watching videos online.

by Types of Videos

Video Marketing Statistics by Types of Videos(Source: wyzowl.com)

The top three types of videos that companies create are Social media videos (71%), Explainer Videos (70%), and Presentation videos (50%). Other types of videos that are also given priority are Testimonial Videos (46%), Video Ads (46%), Teaser Videos (42%), Sales Video (40%), Product demo videos (36%), Videographics (23%), Customer onboarding videos (21%), Customer service videos (21%), Staff training videos (20%) and App demo and Employee onboarding videos (15%).

Conclusion

The Internet of Things is full of many aspects, and video marketing is one of them. The technological advancements are driving the brand’s awareness and businesses. Making videos and posting them online is almost free of cost unless you know it all. But in return, these pay you a great amount of ROI. These Video Marketing Statistics prove that more than half of the brands are using these marketing strategies to capture the market. Be it a small-scale business or a large-scale business, video marketing has never been more effective. AI has become an icing on the cake for such videos. Thus, if you are new in the market, you must invest in Video Marketing.

  • Statistics
  • FAQ.

    How to do video marketing?

    To form a successful video advertising campaign, you must initially set your goals, then decide the platform you want to spread your awareness on, then select the video types, plan the process, analyze the post-production, schedule and post the videos. And as a final step perform metrics analysis.

    What should be included in video marketing?

    A video should include your brand’s image, exact details of the product you are promoting, its advantages and other details, and customer testimonials.

    Is video marketing suitable for small-scale businesses?

    To start off with video advertising campaigns, small-scale businesses can post product videos. This way the majority of the people will learn about your business and turn into potential customers.

    What is the average cost for video marketing?

    The average cost to make a 60-second video is $1,500 to $3,000. However, the price range changes depending on the business requirements and the service provider.

    How to measure the success of video marketing?

    Success in video marketing can be measured by understanding the view count, play rate, engagement rate, click-through rate, post sharing, conversion rate, and feedback. There are multiple service providers on the internet that can help you measure the metrics free of charge.

    How often should video marketing be performed?

    There’s no minimum or maximum requirement for the same, but a schedule should be maintained to reach more customers and increase the overall business.

    How to optimize videos for SEO?

    SEO is a very broad term, but to start with, your video should include appropriate keywords, as well as descriptions and tags are important in a similar way. Adding metadata, and engaging thumbnails will help to optimize the overall video for SEO.

    How to grab viewer’s attention within first few seconds of the video?

    Initially create an engaging video background, as well as the videos must start on a good note which will keep the viewer sticked to it. Furthermore, by asking questions, or stating something interesting within first few seconds of the video will make them watch it on a whole note.

    Barry Elad
    Barry Elad

    Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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