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Oracle Acquires FatWire for Web Experience Management

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Posted June 22, 2011 By Vangie Beal     Feedback

The acquisition will combine web experience management (WEM) with CRM and ecommerce.

Oracle (NASDAQ: ORCL) has entered into an agreement to acquire web experience management (WEM) company FatWire Software.

FatWire is the maker of the well-known FatWire Content Server, a web content management (WCM) platform. It provides tools to speed and streamline the process of online engagement optimization, such as building and maintaining websites that help enterprises use the online channel to engage customers and prospects and deliver on their marketing and customer experience goals.

Oracle noted that FatWire will fit into its customer relationship management (CRM) and ecommerce businesses.

The enterprise applications giant said FatWire will complement a number of its technology product lines, including Oracle Fusion Middleware, Business Intelligence, Enterprise Content Management, and Portal technology. It also complements Oracle CRM and ATG Web Commerce.

"Together, Oracle and FatWire plan to deliver the most complete web experience management solution that will enable companies to fully optimize the customer experience with innovative social tools that enable user generated content in a managed environment," said Hasan Rizvi, senior vice president at Oracle. "The addition of FatWire products will give Oracle the ability to provide a complete suite of software that empowers web marketers to engage visitors, converting more prospects to customers, and enhancing customer loyalty."

"FatWire solutions help organizations drive customer engagement and loyalty by offering a targeted and interactive online experience across web and mobile channels," stated FatWire CEO Yogesh Gupta. "This acquisition is expected to provide FatWire customers with dramatically expanded products and services to help them achieve their online customer experience goals."

Oracle's Plans for Datanomic

Oracle said it will soon reveal its plans for recently acquired Datanomic, an enterprise customer data quality company that offers software and related applications for Watch List compliance screening. According to Oracle, Datanomic's products support the data quality and compliance requirements of some of the largest corporations in the world, spanning industries such as financial services, retail, insurance, telecoms and utilities.

As part of Oracle's data integration and master data management (MDM) solution, the combination of the Datanomic data quality products and Oracle Product Data Quality is expected to provide data quality capabilities for any data domain, including purpose-built capabilities for customer and product data.

Datanomic products are already integrated and certified with Oracle Siebel CRM, Oracle Customer Hub (Siebel UCM) and Oracle Data Integrator.

Oracle will hold a webcast on July 19 to discuss its integration plans for Datanomic.

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