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Robyn Greenspan

Robyn Greenspan, an independent researcher and speaker, is interested in innovation, market trends and information technology. She was a participant in the AI Summit and also took part in the IEEE International Conference on Edge Computing, International SOA Symposium series and the International Cloud Symposium series. She graduated from Temple University. She was previously the communications and research manager for the AMS, an internationally recognized professional association that advances knowledge in the IT and business management areas.

A View from a Shopping Cart

All of your hard work is to bring your customer to this point – checkout. Your captivating marketing techniques have led them to your site and the navigation, usability and design has proven to be effective. Your e-commerce site has…

Talisma’s Integrated eCRM Solution

SEATTLE, WA–Talisma Corporation, a full-service provider of robust eCRM solutions, has launched it’s next generation Talisma eCRM Suite which promises to provide a more encompassing method for managing customer relationships. “Starting the second half of 2001, and continuing through 2002,…

Chordiant and Verbind Join to Prevent Customer Attrition

CUPERTINO, CA–Chordiant Software is teaming up with Verbind, Inc. to co-market LifeTime. — Verbinds real-time behavioral targeting system. Chordiant, a provider of customer relationship management (CRM) solutions for companies with extreme consumer demands, plans to integrate LifeTime into it’s Unified…

Caring for Customers Electronically

Once upon a time, a consumer could walk into a store and become cared for at a level that has since almost deteriorated. Salespeople and customer service staff were incredibly attentive and efficient – making recommendations, acting as personal shoppers…

8 Convenience Factors

Which do you prefer — going out to the mall where parking spots are scarce and crowds are plentiful? Or shopping from the comfort of your robe and slippers and finding exactly the items you want? With an increasing number…

Salesforce.com Announces First Online CRM Service

SAN FRANCISCO, CA–Salesforce.com has introduced a seamlessly integrated, online CRM system that can be operated without software installations or additional hardware. The fully customizable component hopes to revolutionize the manner in which e-businesses support and manage customer relationships. The $50…

Interaction = Satisfaction

Any site enhancements that increase visitor interaction can improve customer satisfaction. And content consumers can be very profitable. But, for small e-businesses, some of the better customer relationship management tools, such as live chat, can often be cost-prohibitive. With GetMeLive…

9 Navigational Steps

The most diligently marketed e-commerce site that contains the best products can waste away from lack of sales. If customers can’t easily locate items and proceed through check out quickly, your profits and traffic could get lost too. Usability is…