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Robyn Greenspan

Applix Names Neil Follett

Neil Follett will manage the European operations for Applix, Inc., developer of the iCRM collaborative suite of solutions that automate Web-based marketing, sales, customer service, partner service, quality assurance and helpdesks. “Neil is a seasoned executive whose successes include building…

Study Outlines Successful CRM Process

Research and benchmarking firm Best Practices, LLC has released a new study, “Countdown to Customer Focus: A Step-By-Step Guide to CRM Implementation,” designed to reveal CRM tools and processes that world-class companies use to retain current clients, increase per-customer revenue…

The Patient CRM Strategy

A customer relationship management (CRM) program must accumulate large amounts of data to be effective but many Internet users are hesitant to provide information online. Sites that ask for too much at once run the risk of alienating customers, putting…

New CRM Firm Launches

Georgia-based Arcidea, LLC has entered the arena of customer relationship management software solutions, officially launching its business today. The company will initially focus on small- to medium-sized businesses within five vertical markets — manufacturing, medical supply, energy, financial services, and…

Casinos Deal New CRM Program

Casinos have used loyalty programs to reward their best customers long before CRM became a business standard. Park Place Entertainment Corporation, a worldwide gaming company with 28 properties, takes the rewards program a step further by unifying its entire casino…

SPSS Enhances Data Mining App

Chicago-based SPSS Inc. has released the newest version of its data mining software — Clementine 6.5, which includes a new Clementine Application Template (CAT) that was specifically developed for CRM. “Organizations are now coming to realize what many market analysts…

Seeing CRM Success

Research released by advisory and analysis firm Gartner, Inc. indicates that companies who aim to be successful in CRM must adopt an image of what a customer-centric enterprise looks and feels like. The report, “Creating a CRM Vision,” outlines the…

Seagram Puts CentrPort on its Tab

Seagram Spirits And Wine Group will power its recently launched Tequila Don Julio with an opt-in sweepstakes promotion from CentrPort, Inc., designed to serve as an interactive direct marketing vehicle that delivers targeted banner advertisements, e-mail messages and encourages Web…

One Moment, Please

“Your call is very important to us. Please hold on.” If you hope to never hear that phrase uttered again, chances are your customers feel the same. Such is the premise for noHold Instant Support — a Web-based customer service…

Adding Animated Agents

Standard customer relationship management takes an animated leap with interactive characters from Headpedal. The software development company delivers a product line of “agents” — quick deploying self-contained character interface solutions for Web-based customer service applications. The virtual agents are designed…