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Robyn Greenspan

Robyn Greenspan, an independent researcher and speaker, is interested in innovation, market trends and information technology. She was a participant in the AI Summit and also took part in the IEEE International Conference on Edge Computing, International SOA Symposium series and the International Cloud Symposium series. She graduated from Temple University. She was previously the communications and research manager for the AMS, an internationally recognized professional association that advances knowledge in the IT and business management areas.

License To Waste

Customer relationship management solutions are gathering dust as Gartner, Inc. found in a December 2002 survey of 631 companies that nearly 42 percent of the total number of software licenses bought by businesses go unused. Furthermore, mounting maintenance fees contribute…

SMBs Adopt Automation Apps

Small- and medium-sized U.S. businesses (SMB) are outgrowing simple applications, such as homemade lists and databases, and adopting more sophisticated automation software to manage sales, customers, inventory, and other business processes. Research from Access Markets International (AMI) Partners, Inc. indicates…

E-Shopping Around the World

Three years worth of data, 37 countries, 42,000 interviews, and the results can be summarized rather quickly: While global Internet usage has grown slightly (up from 31 percent in 2001 to 34 percent in 2002), the proportion of users making…

CRM Needs a Team to Succeed

Customer relationship management (CRM) solutions can prove to be invaluable to an enterprise — but only when used properly. Ongoing CRM analysis from Frost & Sullivan revealed that even though many companies have taken the external step of furnishing the…

To CRM or Not CRM?

How enamored companies are with CRM apparently lies within the definition. Customer relationship management is a broad term, encompassing everything from call center routers to complex analytics, and budget allocations and deployments could very well depend on individual interpretation. In…

CRM Spending on the Upswing

The worldwide customer relationship management (CRM) services market is expected to rise as much as 15 percent in 2002, according to Dataquest Inc., a unit of Gartner, Inc. Spending in the sector has been steadily increasing — $19.9 billion in…

Freedom from Too Many Choices

There’s no better marketplace than the Internet. If you need authentic Polish cucumbers in brine, a fender for your 1972 Pontiac Catalina, genuine tartan blankets from Scotland, an out-of-print novel, or a love connection, you’re likely to find it somewhere…

Tipper Tie and Canada Post Get Honored

Tipper Tie, Inc. and Canada Post Corp. were the recipients of CRM Excellence Awards presented at the Gartner CRM Summit in Chicago, March 4-6, 2002. The recognition is awarded to companies for outstanding CRM initiatives including the overall vision, strategy…