Category Research

Marketing Automation’s Star Is Rising

Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. It…

5 Ways to Boost CRM Effectiveness

By Chanin Ballance, MobilePaks Sales teams in large organizations rely heavily on CRM to manage their prospect and customer activities. But can you increase the value of the CRM for your salespeople even more? To keep up with fast-paced changes…