Category CRM

Making CRM Work

Proper Customer Relationship Management is proving crucial to driving successful e-commerce — nonetheless having the right software isn’t enough. “It’s pretty endemic that there is a lack of satisfaction with the CRM programs to date,” says Peter Grambs, principal in…

Book Review: Talk Ain’t Cheap

by David Fisco Book Information REVIEW: The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management By Ray McKenzie Published 2001, McGraw-Hill Ryerson 368 pages, hardbound, $27.95 USA Canada How do you define the value of your enterprise? In market…

Akibia Opens in Chicago

by boston.internet.com Staff Akibia Consulting, a Boston systems integrator specializing in customer relationship management (CRM) applications, has opened a new office in Chicago. “At a time when other consultancies are closing offices and laying off staff, Akibia continues to grow…

Experian� Launches TruvueSM

by eCRMGuide.com Staff Experian®, a global provider of information solutions, has released its customer data integration (CDI) system — TruvueSM. Developed to link information from dissimilar databases and across organizations, Truvue enables companies to offer personalized, knowledgeable customer service. Based…

Neuroweb Forms e-CRM Alliance With ATG

Malaysian e-business solutions provider Neuroweb Sdn. Bhd. has formed a partnership with Art Technology Group (ATG) to be the customer management products and services provider’s first solution partner in Malaysia. Neuroweb will use the ATG Dynamo J2EE-certified application platform and…