Many CRM vendors are striving to offer more user-friendly interfaces to make their software more useful. While this is a positive trend, there are limits to how much an interface can improve CRM without improved integration between CRM and other…
Vertical CRM is a hot trend, as Enterprise Apps Today recently reported. Given the close relationship between CRM and marketing automation, it’s no surprise that providers of marketing automation software are also introducing industry-specific solutions. Act-On, for example, this week…
Data visualization is an increasingly popular way to “democratize” analytics by getting them into the hands of more employees. Pipeliner CRM is the latest company to attempt to capitalize on this trend with this week’s launch of the latest version…
Beacons have been in general use for about two years, with retailers using them in everything from vending machines to mannequins in an attempt to move customers along the sales-to-purchase path. The devices are a critical element of location-based marketing…
Data about companies’ customers is contained in a plethora of enterprise applications and in a growing number of external channels such as Twitter, Facebook and Reddit, challenging them to make sense of it all. Attensity, a provider of text analytics…
CRM is something of a boom area for enterprise applications. According to Gartner, sales topped $23 billion in 2014, 13.3 percent higher than the previous year. Gartner forecasts the market will expand to $36.5 billion by 2017, which makes it…
Beacon technology was supposed to revolutionize the way that businesses interacted with their customers, but so far it hasn’t lived up to the hype. That’s not to say that Apple’s iBeacon standard, Google’s competing open source beacon technology Eddystone and…
With smartphone penetration reaching 77 percent, according to a recent comScore report, product and service providers, technology companies and startups are all battling for their pieces of the mobile pie. They are paying attention to the latest mobile marketing trends,…
CRM is the hottest area in enterprise applications today, with sales in excess of $23 billion in 2014, according to Gartner. The research firm predicts the CRM market will reach $36.5 billion by 2017. But there is some debate over…
Companies know they need strong social media communications to benefit their brands. But the proliferation of social media outlets has made it a challenge to keep track of social media messaging, by customers, third parties or even different departments within…
