Category CRM

Is AI the Next CRM Battleground?

Artificial Intelligence (AI) is getting a lot of attention of late. Salesforce unleashed a torrent of hype about Einstein, Microsoft is countering with AI features built into Dynamics 365, and of course IBM continues to hit prime time with Watson…

Salesforce Aims for $10B in Fiscal 2018

Software as a Service (SaaS) pioneer Salesforce is moving into new revenue territory as the company continues to grow and add new services. Salesforce announced its third quarter fiscal 2017 earnings on November 17, with revenue reported at $2.14 billion,…

JIRA Service Desk Broadens Customer Support Horizons

Customer support can be a weak link of traditional CRM software, which often focuses more on sales than support. This presents a business opportunity for providers of IT help desk software. While such software typically focuses on better serving internal…

DevOps Gives CRM a Boost for Service Organization

By Neil Parkin, 82nd Airborne Division Association DevOps, a closer relationship between development and operations functions based on specific best practices, has emerged as one of the most widely adopted means for deploying and maintaining application solutions quickly and effectively.…

Marrying Email and CRM, Zoho Targets CRM Giants

Zoho, a provider of business apps including Zoho CRM, does not have to look far for a successful business model to emulate. Its ManageEngine division, which sells network and IT management software, grew its customer base from fewer than 5,000…