Category CRM

Salesforce Grows CRM Business with AI Smarts

Salesforce announced its first quarter fiscal 2018 financial results on May 18, once again showing strong gains across all of its business units. For the quarter, Salesforce reported revenue of $2.39 billion, for a 25 percent year-over-year gain. Looking forward,…

Salesforce Brings in $8.39B in Fiscal 2017

Salesforce reported its fourth quarter and full 2017 fiscal year financial results on Feb. 28, showing continued growth and optimism for the future. For the quarter, Salesforce reported revenue of $2.28 billion, for a 27 percent year-over-year gain. Fully year…

8 CRM Trends and Predictions

What’s going on in CRM? What are the big trends that appeared in 2016 and what can we expect in 2017? 1. Old Guard Losing Ground The latest stats from Gartner show the continuation of a trend — the old…

AppsFlyer Flies High with $56M Funding Round

When it comes to making sure that marketing and app efforts are actually working, it’s important to have the right attribution and analytics. AppsFlyer was founded in 2011 with the goal of helping to enable marketing data analytics and mobile…

Is AI the Next CRM Battleground?

Artificial Intelligence (AI) is getting a lot of attention of late. Salesforce unleashed a torrent of hype about Einstein, Microsoft is countering with AI features built into Dynamics 365, and of course IBM continues to hit prime time with Watson…

Salesforce Aims for $10B in Fiscal 2018

Software as a Service (SaaS) pioneer Salesforce is moving into new revenue territory as the company continues to grow and add new services. Salesforce announced its third quarter fiscal 2017 earnings on November 17, with revenue reported at $2.14 billion,…