Salesforce is built on the foundation of the company’s Customer Relationship Management (CRM) Software-as-a-Service (SaaS) platform and it continues to be at the core of the company. In 2019 however, while CRM is still growing, Salesforce’s ambitions reach far beyond…
Boost Salesforce Functionality with Chatter and Jigsaw The one feature that has set Salesforce apart from its competitors in the last year has been the Chatter collaboration service, now built in to Salesforce CRM. (SAP released a similar tool last…
Customer Relationship Management (CRM) is a well understood and defined category of software that aims to help organizations manage customer interactions and relationships. Enterprise application vendor Altify defines itself as a “post-CRM” company focused on a category of software that…
Salesforce continues to grow as its customers find value in the Software-as-a-Service (SaaS) vendor’s platforms. Salesforce reported its third quarter fiscal 2018 results on November 27, with revenue coming in at $3.39 billion, up 26 percent year-over-year. Looking ahead to…
Trust, innovation and AI, equality and sustainability, personal empowerment and mindfulness — those are the key themes that Marc Benioff, founder and co-CEO of Salesforce said defined the 2018 Dreamforce event which ran from Sept. 25 – 28 in San…
Salesforce CEO Marc Benioff is on a mission. The mission is not just to grow his own company, but to help grow the use of artificial intelligence (AI) in an ethical way that helps to advance humanity and enable what…
Salesforce.com completed its acquisition of integration vendor Mulesoft in May 2018 and is now positioning for future growth. According to CEO Marc Benioff, he is taking an open approach, guided by a Zen Buddhist principle of Shoshin (初心) to keep…
Customer relationship management (CRM) software has long been used by large organizations to help improve customer satisfaction and boost sales, but it has often been out of the reach of small business. Salesforce is now aiming to bring its CRM…
The fourth industrial revolution has begun, according to Salesforce CEO Marc Benioff, and it’s his company that is at the forefront of the movement. Salesforce reported its fourth quarter and full fiscal 2018 financial results on Feb. 28, passing new…
SAP has aggressive plans for the future, which will see more workloads moving to the cloud and increased competition across multiple areas of the enterprise application world. For the last eight years, William McDermott has held the post of CEO…