CRM Trends: Enterprise Apps Go Mobile
Updated · Jul 15, 2010
Extending applications such as e-mail to smartphones has become commonplace, now, the next wave of enterprise applications, Customer Relationship Management (CRM) and mobile workflow, is coming to the mobile enterprise.
According to this report on IT Business Edge, the benefits of mobilizing CRM and workflow applications could be equal to or even greater than mobilizing enterprise e-mail.
“Once mobile information workers have customer and critical inventory information at their fingertips at any time and from anywhere, companies quickly realize their return on investment. If mobile workers receive information from back-end systems in real time, they can make better informed decisions and take smart actions based on up-to-the-minute data. For example, they can book orders more quickly and shorten time to revenue, or even negotiate — and close — a sale in a more timely fashion.”