Global Identity Theft Protection Services Market is expected to reach USD 48.99 Bn by 2033

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Updated · Mar 29, 2023

Global Identity Theft Protection Services Market is expected to reach USD 48.99 Bn by 2033

Market Overview

Published Via 11Press: The Identity Theft Protection Services Market is a segment of the consumer and business services industry that offers solutions to protect individuals and organizations from identity theft. Identity theft occurs when criminals steal personal information such as Social Security numbers or credit card details and use it for fraudulence or other crimes. Identity theft protection services help prevent this by monitoring credit reports, financial accounts, and other sensitive details; plus they provide assistance if there are any incidents of identity theft that take place.

The Global Identity Theft Protection Services Market is expected to reach USD 48.99 Bn by 2033, up from USD 13.1 Bn in 2023. This growth rate CAGR of 14.1% is forecast for the period 2023-2033.

The Identity Theft Protection Services Market is highly competitive and includes a range of providers from established credit reporting agencies to newer startups. Key players in the space include LifeLock (a subsidiary of NortonLifeLock), Experian, Equifax, TransUnion, IdentityForce and ID Watchdog. The identity theft protection services industry has been driven by factors such as increased digital technology adoption, evolving identity theft methods and rising awareness about the need for protection among consumers and businesses alike; however, it also faces challenges like data privacy concerns and potential regulatory changes which could negatively affect operations in the industry.

Overall, the identity theft protection services market is expected to experience steady growth over the coming years as both individuals and organizations worry about the rising risks of identity theft.

Key Takeaways

  • Rising Demand: Identity theft protection services are expected to see an uptick in demand over the coming years due to an increasing number of data breaches, cyber-attacks, and identity theft incidents worldwide.
  • Market Segmentation: The market can be divided into credit monitoring, identity theft monitoring, data breach monitoring and others. Credit monitoring accounts for the largest segment in terms of market share.
  • North America dominates the identity theft protection services market: Due to the high number of data breaches and identity theft incidents that have occurred in this region, North America has emerged as a dominant region within this sector.
  • Regulatory Landscape: The regulatory landscape for identity theft protection services differs by country and region. In the United States, it is overseen by the Federal Trade Commission (FTC), while in Europe it is governed by the General Data Protection Regulation (GDPR).
  • Emerging Trends: Some of the latest developments in the market include artificial intelligence (AI) and machine learning (ML), which will enhance monitoring capabilities; integration of blockchain technology for secure storage of personal data; and adoption of multi-factor authentication (MFA) to further increase security.

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Regional Snapshot

  • North America is expected to be the leading market for identity theft protection services due to the high number of cases reported in both the United States and Canada. Furthermore, the rising adoption of digital technologies within this region has further fuelled growth within this market.
  • The identity theft protection services market in Europe is expected to grow substantially due to the increasing number of cyber threats within the region. Furthermore, GDPR regulations have raised consumer awareness regarding data security’s crucial significance within this region.
  • The Asia Pacific region is expected to experience significant growth in the identity theft protection services market due to increasing digital technology adoption and an uptick in cyber threats across countries such as China, India, and Japan.
  • The identity theft protection services market in Latin America is expected to grow significantly due to an increasing number of reported identity theft cases in countries like Brazil and Mexico.
  • The identity theft protection services market in the Middle East and Africa is forecast to grow at a moderate pace due to low adoption of digital technologies in this region. However, rising cyber threats in countries like Saudi Arabia and UAE will likely fuel market expansion over the coming years.


  • Fraud Is on the Rise: As more information leaks and digital assaults take place, fraud is on the rise. This has increased public awareness of the need for character extortion security administrations, leading to an uptick in popularity.
  • Expanded Web-Based Exchanges: As more individuals engage in advanced activities such as shopping online, banking online, and other computerized exchanges, they become more vulnerable to fraudulence. This has resulted in an expansion of demand for personality extortion security administrations.
  • Guideline Accomplishment: Governments around the world are adhering to regulations designed to safeguard customer information and prevent fraud. Companies handling classified data should abide by these standards, often necessitating them to utilize character extortion security services.
  • Individuals are becoming more mindful of the dangers inherent in wholesale fraud and the necessity of safeguarding their confidential information. This has resulted in an uptick in demand for wholesale fraud security services.
  • Shopper Intentions: As customers become more cost-conscious, they will invest in administrations that provide extra security and comfort. Fraud security administrations have emerged as a viable solution to this problem, leading to the growth of this item segment.
  • Fraud assurance administrations have adopted cutting-edge technologies like artificial intelligence (AI), and biometric check to become more productive and convincing, ultimately increasing their customer offer.

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  • Identity theft protection services face several barriers that could potentially limit their growth and adoption. One major deterrent is the high cost of these services; many consumers may not feel the need to pay a monthly or annual subscription fee for something they do not deem essential, particularly younger generations who may not understand the significance of protecting their personal information online.
  • Another obstacle is a lack of education and awareness regarding identity theft and its benefits. Many consumers may not be aware of the risks involved with sharing personal information online or the potential repercussions from identity theft, leading them to neglect to invest in identity theft protection services.


  • Growth in Demand for Identity Theft Protection Services: As the number of data breaches and cyberattacks continues to increase, demand for identity theft protection services is expected to expand.
  • Increased Awareness: People are becoming more informed about the risks of identity theft and are actively searching for ways to protect themselves. Identity theft protection services can offer peace of mind and help individuals safeguard their personal information.
  • Regulation Compliance: Regulations such as GDPR and CCPA require organizations to take measures to safeguard personal data, including protecting against identity theft. This has led to an uptick in demand for identity theft protection services by organizations.
  • Partnership Opportunities: Identity theft protection services can collaborate with other companies, such as financial institutions, credit card issuers and insurance providers, to offer their services either as part of a package deal or an add-on option.
  • Technological Advancements: Advancements in technology such as AI and machine learning are expected to enhance identity theft protection services, driving up demand for these solutions.
  • International Expansion: The identity theft protection services market is experiencing global expansion, with increasing demand in regions such as Europe, Asia-Pacific and Latin America. This presents companies with an opportunity to expand their services into new markets.

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  • Competition intensifies: As more companies enter the market, competition becomes fiercer, leading to a pricing war and making it difficult for newer firms to establish themselves.
  • Evolving Technology: With the rise of new technologies such as machine learning and artificial intelligence, identity thieves are devising new methods to access personal information. Therefore, identity theft protection services must stay abreast of this development in order to provide effective protection.
  • Regulations in the Identity Theft Protection Services Market are Rapidly Evolving: Companies face the formidable task of staying abreast of ever-changing regulations governing this space, which may prove costly and time-consuming for them to stay compliant.
  • Limited consumer understanding: Many consumers may not fully appreciate the risks of identity theft and may not be willing to invest in protection services. This makes it challenging for companies to expand their customer base.
  • Data Breach: Data breaches are becoming more frequent, and even the most sophisticated protection services may not be able to stop all instances of identity theft. This can result in a loss of consumer trust and damage to a company’s reputation.
  • Cybersecurity Risks: Cybersecurity threats such as hacking, malware and phishing attacks can compromise the security of identity theft protection service providers’ systems and data, potentially leading to significant financial and reputational harm.

Market Segmentation

Segmentation of the Global Identity Theft Protection Services Market:

Segmentation by Identity Theft Type:

  • Credit Card Fraud
  • Tax Related Fraud
  • Utility Fraud & Bank Fraud

Segmentation by Application:

  • Consumer
  • Enterprise
  • Other End-Users

Key Players

  • Symantec Corporation (LifeLock Inc.)
  • Experian plc
  • Equifax Inc
  • TransUnion
  • Fair Isaac Corporation (FICO)
  • Affinion Group Holdings Inc
  • RELX PLC (LexisNexis)
  • Intersections Inc
  • AllClear ID Inc.

Report Scope

Report Attribute Details
Market size value in 2023 USD 13.1 Bn
Revenue forecast by 2033 USD 48.99 Bn
Growth Rate CAGR Of 14.1%
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of the World
Historical Years 2017-2022
Base Year 2022
Estimated Year 2023
Short-Term Projection Year 2028
Long-Term Projected Year 2033

Recent Developments

  • Increased Demand: With the rising number of data breaches and cyber-attacks, demand for identity theft protection services has been steadily rising. As more people become aware of the potential dangers, they are seeking out solutions that can shield them.
  • Technological Advancements: Identity theft protection services are becoming more sophisticated, utilizing cutting-edge technologies like artificial intelligence (AI) and machine learning (ML) to detect and prevent fraud.
  • Mergers and Acquisitions: In recent years, the identity theft protection services market has seen a number of mergers and acquisitions as larger companies purchase smaller ones to expand their services and reach a broader customer base.
  • Partnerships and Collaborations: Identity theft protection service providers often form partnerships and collaborations with other businesses, such as financial institutions or retailers, in order to provide bundled services for customers.
  • Regulatory Changes: Recent regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) have placed greater emphasis on data security and privacy, which has had an effect on identity theft protection services providers.
  • Due to the growing demand for identity theft protection services, there has been an uptick in competition within the market, with new companies entering and existing ones expanding their offerings.


What is Identity Theft Protection?
Identity theft protection is a service designed to safeguard individuals’ personal information against being stolen or misused by cybercriminals. This may include monitoring credit reports, alerting users of potentially fraudulent activity and helping with identity restoration if theft does take place.

Who is at Risk for Identity Theft?
Anyone with access to Social Security numbers, credit cards or any other personally identifying information is vulnerable to identity theft. However, certain groups such as children, the elderly and individuals who have experienced a data breach or security incident may be more at risk than others.

What services do identity theft protection companies provide?
Identity theft protection companies may provide a variety of services, such as credit monitoring, identity theft insurance, fraud alerts and identity restoration assistance. Some may also provide dark web monitoring tools and password management tools in addition to other cybersecurity solutions.

What sets identity theft protection companies apart from credit monitoring services?
Credit monitoring services mainly monitor an individual’s credit report for changes or suspicious activity. Identity theft protection companies usually offer more comprehensive solutions, such as monitoring personal information beyond credit reports and assistance with identity restoration.

How Effective Are Identity Theft Protection Services?
The effectiveness of identity theft protection services varies depending on the provider and what services are offered. While these can help detect and prevent identity theft, they cannot provide complete protection against all types of fraud or cybercrime.

How do consumers select an identity theft protection service?
Before selecting any identity theft protection service, consumers should take into account factors like the level of protection offered, cost of services and company reputation. It may also be beneficial to read reviews and compare multiple companies before making a final decision.

What should consumers do if they believe their identity has been stolen?
If a consumer believes their identity has been stolen, they should contact an identity theft protection company and report the incident to law enforcement. The company can assist with identity restoration while law enforcement will investigate the incident.

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