SAP, Sybase Deal Leaves Mobile CRM Customers Puzzled
Updated · Sep 01, 2010
Now that SAP’s acquisition of Sybase is final, this TechTarget report suggests that the deal has left SAP customers to puzzle through how they’re going to adapt their mobile strategy moving forward. Also note din the story is that SAP has pledged to maintain its existing relationships with other mobile middleware partners.
“In its early messaging, SAP vowed to provide data ‘anywhere on any device at any time,’ but as with most mobile development, CRM is going to get the most attention early on.
“In fact, SAP and Sybase had an existing partnership that brought SAP’s CRM application to the BlackBerry, iPhone and Windows mobile devices. CRM should continue to garner most of the mobile attention, according to analysts.
“‘Initially, it’s CRM — the partnership between Sybase and SAP was based on CRM for sales,’ said Chris Hazelton, an analyst with the New York City-based 451 Group. ‘That is the area that is most heavily invested in mobility.'”