The Motley Fool Launches Fee-based Service
Updated · Sep 27, 2001
The Motley Fool, Inc., together with DirectAdvice, Inc., and The Ayco Company, L.P., has launched TMF Money Advisor, a fee-based online and offline service to help individuals make informed decisions about their money. DirectAdvice develops online financial planning and advice systems, and The Ayco Company is one of the nation’s oldest and largest companies dedicated primarily to fee-based financial counseling.
Combining the Motley Fool’s independent brand with access to The Ayco Company’s trained financial advisors and DirectAdvice’s planning technology, TMF Money Advisor provides direct and personalized service to people seeking financial advice.
“This is part of the natural evolution of the Fool,” said Pat Garner, chief executive officer of the Alexandria, Va.-based Motley Fool. “We heard loud and clear from our customers that they value the unbiased education we offer, and that they are looking for a trusted source to deliver advice that is more personal to them.”
A low-cost annual subscription gives individuals access to a multi-faceted service that can be customized to address the needs of people all over the financial map. TMF Money Advisor Monthly, a regular email newsletter written by Motley Fool co-founders David and Tom Gardner, delivers financial tips in the Fool’s unique voice. Financial advisors from The Ayco Company deliver financial advice through The Ayco AnswerLine, a telephone-based service.
The DirectAdvice online planning tool allows individuals to set personal financial goals that will meet their future needs, create a practical plan to reach them, and, should they choose to, share this plan with their Ayco advisor.