WeChat Statistics By Device Allocation, Active Users, Country Wise Traffic, Demographics and Marketing Channels, Social Media Traffic

Barry Elad

Updated · Aug 28, 2023

WeChat Statistics By Device Allocation, Active Users, Country Wise Traffic, Demographics and Marketing Channels, Social Media Traffic

Introduction

WeChat Statistics: We are connecting together because of the wonderful technological developments. Almost 25 years ago, as mobile phones landed themselves in the markets, we could easily talk and chat with people, but for international borders, it used to cost us a fortune. However, as time flew by, we could now talk with a friend sitting at an international border, without any cost. Social media such as Instagram, Facebook, YouTube, and WeChat are making it possible. These WeChat statistics are considered from a global perspective which proves its ranking around the world today.

Editor’s Choice

  • In the first quarter of 2023, the platform saw 1.17 million worldwide app downloads including for the countries Southeast Asia (Vietnam and Indonesia).
  • By 2025, WeChat Statistics predicts that the total number of users will touch 865 million, in other words, 61.4% of the total Chinese population.
  • As of 2023, demographics of WeChat social media observed that a total number of male users surplused the total number of female users resulting in 53.5% and 46.5% respectively.
  • Surprisingly, WeChat users consume around 46TB of data each minute during morning rush hours.
  • WeChat Statistics state that in 2023, the platform will be associated with more than 300 banks for online and offline payments.
  • The brand awareness in the United States of America as of 2022 was 39%, out of which only 15% of them liked the brand.
  • In the last 6 months of 2023, the traffic on WeChat social media was bifurcated for mobile device traffic 74.9% (4.5 million) and desktop traffic resulting in 25.1% (1.5 million).
  • By 2024, it is projected that 50.6% of internet users located in China will prefer WeChat to make purchases of goods and services.
  • A study found that users in China spend around one-third of their total time on WeChat.
  • As of July 2023, wechat.com generated 5.5 million visitors on the website, while in June 2023 it was 5 million users, similar to May. This has shown a positive 9.8% increase in the total number of visitors on the platform.

What is WeChat?

WeChat is a Chinese social media platform which includes mobile payment as well as instant messaging? After its release in 2011, it achieved great success and grabbed a place in the top 10 list of Social Media Apps by monthly active users. The majority of the users are in China while other countries are contributing with less than 20% of the active users. Recently due to privacy concerns, the app was banned in a bunch of international countries. WeChat supports around 17 languages. This social media messaging platform is compatible with iOS, Android, Windows, and macOS.

Features of WeChat

  • WeChat allows you to make payments as well as transfer money.
  • Users can manage their finances from the app.
  • You can message and call in real-time with users across the world.
  • Interactive conversations using emojis and stickers.
  • Enjoyable Group Chats
  • Voice and video calls
  • Users can share their location in real-time
  • The platform has inbuilt games
  • Real-time translations from various languages
  • High-level privacy controls such as users can control who can contact them, or see their posts.
  • The shake feature allows users to connect with each other
  • Moreover, members can also share moments so that other users can like, share, and comment on them.
  • The flexibility of online and offline payments.

General WeChat Statistics

  • As of July 2023, wechat.com generated 5.5 million visitors on the website, while in June 2023 it was 5 million users, similar to May. This has shown a positive 9.8% increase in the total number of visitors on the platform.
  • In the first quarter of 2023, the platform saw 1.17 million worldwide app downloads including for the countries Southeast Asia (Vietnam and Indonesia).
  • As of 2023, WeChat had 20 million official user accounts for promoting content.
  • WeChat Statistics state that in 2023, the platform will be associated with more than 300 banks for online and offline payments.
  • WeChat work registered around 250 million users in 2022.
  • Moreover, 72 million businesses registered themselves on WeChat Pay.
  • By 2024, it is projected that 50.6% of internet users located in China will prefer WeChat to make purchases of goods and services.
  • By 2025, WeChat Statistics predicts that the total number of users will touch 865 million, in other words, 61.4% of the total Chinese population.
  • The brand awareness in the United States of America as of 2022 was 39%, out of which only 15% of them liked the brand.
  • 90% of Chinese professionals use WeChat Work instead of email platforms.
  • Every day, around 45 billion messages are sent on the WeChat social media platform.
  • Moreover, around 205 million videos are sent every day.
  • On average a user spends around 77 minutes on the platform.
  • As of March 2023, WeChat is valued at $50.2 billion.
  • The busiest days for this platform are during weekends, as around 53% of the total active members are online.
  • 93% of the consumers pay offline using WeChat Pay.
  • WeChat sees a total of 68 million videos being uploaded on the platform every day.
  • Surprisingly, WeChat users consume around 46TB of data each minute during morning rush hours.
  • WeChat moments generate 10 billion hits every 24 hours.
  • A study found that users in China spend around one-third of their total time on WeChat.
  • WeChat Mini program has more than 450 million daily active users.
  • Around 72% of the users on the platform follow official accounts for news.
  • Around 2.5 million companies are using WeChat Work in 2023.
  • As of 2022, one of the most used emojis on the platform was the Chuckle Emoji.
  • WeChat is extremely popular in China as when someone gets banned by the platform, in return such users write handwritten apologies.
  • Moreover, in 2022, WeChat Pay became the second-largest payment platform.
  • 40% of the users live in Tier 2 cities, while 9% and 23% of users are in tier 1 and tier 3. Users in tier 4 cities contribute around 27% of users.
  • Around 35.2% of the Chinese tourists use WeChat Pay.
  • Highest number of retailers are using WeChat Pay resulting in 81%, followed by Mini Programs (53%), WeChat Service Accounts (42%), WeChat Subscription Accounts (29%), and WeChat Enterprise (27%).

WeChat Statistics by Device Allocation

  • In the last 6 months of 2023, the traffic on WeChat social media was bifurcated into mobile device traffic 74.9% (4.5 million) and desktop traffic resulting in 25.1% (1.5 million).

(Source: semrush.com)

  • Over the last 6 months of 2023, other than China, the United States of America, and Hong Kong have shown great traffic on WeChat through multiple devices.
  • However, the United States of America ranked top with 11.7% of overall traffic of 618.7K collectively, out of which 43.19% belonged to desktop and 56;81% belonged to mobile traffic.
  • Whereas, Hong Kong contributed 9.59% of overall traffic resulting in 531K. Out of this, 44.9% was generated from mobile and 55.1% was from desktops.
  • Taiwan and Malaysia have shown a similar contribution resulting in 6.84% while India stood at 5th rank for having 6.49% of total traffic towards WeChat. Looking at the overall country-wise traffic percentages, it is clear that users prefer mobile phones over desktops to access the social media platform.

WeChat Statistics of Versions by Active Users

Annual Number of Active Users on WeChat (2023-2025)

Year Active Users(in billions)
2025* 1.93
2024* 1.8
2023* 1.671

(Source: bankmycell.com)

The total projected number of active WeChat users is as follows 2023 (1.671 billion), 2024 (1.8 billion), and 2025 (1.93 billion).

WeChat Mini Programs

WeChat Mini Programs Active Users Per Year (2023-2025)

Year Mini Progam Daily Active Users(in millions)
2025* 764
2024* 689
2023* 614

(Source: bankmycell.com)

The total projected number of active WeChat mini Programs users on a daily basis are as follows 2023 (614 million), 2024 (689 million), and 2025 (764 million).

WeChat Pay

WeChat Pay Active Users Per Year(2023-2025)

Year Users (in billions)
2025* 1.318
2024* 1.225
2023* 1.133

(Source: bankmycell.com)

The total projected number of active WeChat Pay users on a yearly basis is as follows 2023 (1.133 billion), 2024 (1.225 billion), and 2025 (1.318 billion).

WeChat Work

WeChat Work Active Users Per Year (2023-2025)

Year Users (in billions)
2025* 125
2024* 113.5
2023* 102

(Source: bankmycell.com)

The total projected number of active WeChat Work users on a yearly basis are as follows 2023 (102 billion), 2024 (113.5 billion), and 2025 (125 billion).

WeChat Statistics by Country Traffic

(Source: similarweb.com)

Last 6 months of 2023, the highest contribution of desktop traffic was generated by China resulting in 15.15% followed by the United States of America (13.67%) and Hong Kong (13.14%). Macao and Taiwan also generated respective website traffic of 7.01% and 3.87%. With a rise in the use of social media networks, all of these countries saw a positive change in half-yearly increased percentage of traffic.

WeChat Statistics by Demographics

By gender

(Source: statista.com)

As of 2023, demographics of WeChat social media observed that a total number of male users surplused the total number of female users resulting in 53.5% and 46.5% respectively.

By Age Wise

(Source: similarweb.com)

WeChat Social Media Statistics by demographics show that the highest number of users belong to the age group of 25 to 34 years resulting in 35.82% total users. With an almost similar number of users, there are 22.61% between 18 to 24 years and 20.03% between 35 to 44 years. In addition, users between 45 to 54 years and 55 to 64 years contribute their presence around 11.12% and 6.51% respectively. The lowest ever age-wise allocation of users belongs to people aged 65 years and above resulting in 3.90%.

Top Social Media Networks by January 2023 Monthly Users

(Source: statista.com)

As of January 2023, the top three social media platforms with a high number of active users were Facebook (2,958 million), YouTube (2,514 million), and WhatsApp (2,000 million).WeChat ranked in fifth place by having a total number of active users of 1,309 million. The least social media apps were QQ (574 million), Twitter (556 million), and Pinterest (445 million).

Popular messaging Apps by Country

(Source: similarweb.com)

WeChat Statistics by Marketing Channels

(Source: similarweb.com)

WeChat has generated the majority of the traffic through organic search resulting in 57.37% in 2023. Further followed by direct and referral traffic resulting in 37.62% and 3.75% respectively. Other means sources of marketing channels contributed as follows: Social media referral (0.61%), Paid Search (0.11%), Mail (0.54%) and Display advertising (0%).

WeChat Statistics by Social Media Traffic

(Source: similarweb.com)

Considering the Social Media Referral traffic sent to the WeChat platform in 2023, WhatsApp contributed the highest by having a total contribution of 47.34%,  further tailed by YouTube (26.81%), Instagram (6.95%), Facebook (6.09%), Quora (5.03%) and other social media networks collectively makeup to 7.77%.

Conclusion

Thousands of social media apps are flooding the internet today. All of us use at least 2 to 3 such apps every day. But talking about the opposite, these are easy to access, and with an unbelievable number millions of underage children are using them daily. Without any parental guidance, they are talking to strangers out there, leading to some unfortunate events. Now that AI has come into our world, we wonder what would happen to all the innocent lives out there!

  • Statistics
  • FAQ.

    In which countries WeChat is banned?

    As of March 2023, WeChat is banned in India, United States of America, Taiwan, Afghanistan, European Union, Canada, and Pakistan.

    How are people accessing WeChat in some countries after its ban?

    People are using VPN services that fool the locations and make it possible to access the website. But this act is not legal, thus it is advised not to get involved in such activities.

    Which social media platform is better?

    Some of the social media platforms that are extremely popular and ranked better in 2023 are Instagram, WhatsApp, Facebook and Twitter.

    Is WeChat free to use?

    With all these features WeChat is absolutely free to use. Each and every feature comes with no cost at all thus, WeChat is no cost social media networking platform.

    Who owns WeChat?

    WeChat is owned by Chinese multimedia conglomerate Tencent Holdings. This social media network has bagged its place in top 6 social media apps by monthly active users in 2023.

    Why is Wechat banned in some countries?

    It is stated that, app causes threat to regional as well as national security for multiple reasons. Considering this reason, WeChat is banned in India, United States of America, Taiwan and Australia.

    Barry Elad
    Barry Elad

    Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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