Call it an embedded cross-promotional content deal between Infinity Broadcasting’s old-style radio and IP-based radio within ISP America Online . AOL and Infinity, the radio station holding company, said Tuesday they would team up in a unique cross-marketing campaign to…
SAP’s Business One solution made its U.S. debut this week, designed to extend the company’s software expertise to a new segment of the small and midsize business (SMB) market. At the same time, SAP also announced that the Tax and…
It is irrefutable that a well designed and executed targeted e-mail campaign produces results with a very positive return on investment (ROI). Frequently, organizations fail to see the bigger potential and assess the endeavor from a long-term strategic perspective. Targeted…
Customer relationship management concern Salesforce.com Thursday introduced a new offering that bundles its CRM software with Microsoft’s Outlook e-mail software without having to rely on additional server integration. The San Francisco firm said the Outlook Integration solution lets sales and…
Commerce One is turning over a new leaf. Quiet for awhile, the Pleasanton, Calif. concern Monday embarked on its new Web services strategy with the release of a software integration platform it hopes to sell to enterprises looking to put…
Looking to add key security features to its new Customer Relationship Management (CRM) product, Microsoft has inked a deal with Network Associates to marry a customer help-desk system into its CRM software. Microsoft CRM, which targets midmarket enterprise customers, will…
ASP customers are happy and likely to continue using application outsourcing services, according to a report released today by the Information Technology Association of America (ITAA), an Arlington, Va.-based trade group that serves the IT industry.
In my last column, I mentioned using new employees to help take a fresh look at your site, to see it with “virgin eyes,” as one reader put it. It’s not that hard to do but requires you to check…
Customer relationship management solutions are gathering dust as Gartner, Inc. found in a December 2002 survey of 631 companies that nearly 42 percent of the total number of software licenses bought by businesses go unused. Furthermore, mounting maintenance fees contribute…