My last column raised the persistent question, “What should be measured for my Web business?” More data is at our disposal, but we have less time than ever to make sense of it all. If you are wondering what to…
Search specialist iPhrase Technologies has introduced a new analytics package to help companies improve their Web site customer service. The offering, available with the Cambridge, Mass., company’s One Step platform, provides feedback about what products and services visitors are seeking,…
In a move designed to allow its customers to exchange data with enterprise applications, Web analytics ASP, WebSideStory Inc. yesterday announced the launch of HitBox Business Integration services. The service is designed to allow clients to transfer data in and…
It’s 9 a.m. Do you know where your users are? For increasingly more marketers, that’s not such a crazy question. As the Web becomes more measurable and we target our audiences more directly via psychographics, demographics, dayparts, and measures, knowing…
In the Web-based sales force automation (SFA) and customer relationship management (CRM) market, Salesnet is the last of the big three to announce an offline version. Salesforce.com announced its offline product more than a year ago and Upshot officially unveiled…
Keeping tabs on sales opportunities and maximizing leads is a business necessity. But when a company grows at an accelerated rate through worldwide acquisition, the task of keeping track of sales efforts becomes all the more difficult, especially if newly…
I’m an amateur videographer and love reading about the latest technologies. Sony just came out with a new camera that records 16:9 video (movie screen aspect ratio). It mailed a flyer about the camera, promoting a free accessory (a “hood”…
Business software maker Siebel Systems forged a strategic alliance with AT&T Tuesday, wedding its eBusiness applications software with AT&T’s managed services in order to deliver end-to-end managed services for mission critical applications. The two partners said their alliance will allow…
Online customer service has not met expectations, according to findings from Jupiter Research (a unit of this site’s corporate parent), but projections of increased CRM spending through 2003 may aid the market — and ultimately, the customers. Jupiter’s 2003 report…
Mark Sakalosky’s ClickZ column, Fluffing the Numbers, included a thought-provoking hypothetical story about how the online world might operate if our ad rates were set using an artificial “sweeps” period, as TV rates are. I read his piece the same…