Cashing in on Coupons: Digital Discount Tips, Tools, Trends
The online coupon site Tjoos.com just launched its Merchant Portal, allowing online stores to add their store information and coupons.
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By tailoring their coupons to meet their business objectives, merchants are able to create targeted marketing promotions through the use of coupon codes.
E-tailer simply log on and enter their user name and e-mail address with their online store URL. Listings may include a screenshot and show in the related store section of other stores in the same category.
The site also has a Coupon Widget allowing bloggers and site owners to display coupons for online stores. Every time a visitors clicks on a coupon and makes a purchase, the blogger or site owner will receive a commission from this sale.
Tjoos sources their coupons directly from the online stores as well as from their coupon-sharing community on their Web site. Commission tracking is handled through Commission Junction. To receive their commissions, bloggers setup an account directly with Commission Junction. Clicks through the widget register directly in Commission Junction, who also handles the commission tracking and payouts.
Tips and Directories for E-Coupons
In other coupon news, Ann Smarty, in a blog post at SearchEngineJournal.com, offers tips for making the most of your coupon directory listings, such as making sure you include your brand name and main keywords in your listing title. She also links to a comprehensive list of both free and paid coupon directories.Get Social With Your Coupons
Finally, a cool site, RetailMeNot.com, combines coupons with social community. Online shoppers rate whether or not deals worked out for them, helping other visitors find the best discounts. “Every single coupon is rated and ordered by its usefulness, and every store is categorized and ordered by its popularity within that category,” according to the site.E-tailers can gain access to this untapped pool of shoppers by submitting coupons to the site in a simple process involving entering their store name, the type of coupon, the coupon code and a description about the discount. Since anyone can submit a coupon, you can also encourage your customers to pass them on to RetailMeNot.
Michelle Megna is managing editor of ECommerce-Guide.com.
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