Apple Music Statistics 2024- By Cost, Region, Royalty Rates and Age

Barry Elad

Updated · Feb 27, 2024

Apple Music Statistics 2024- By Cost, Region, Royalty Rates and Age


Apple Music Statistics: The reports say that Apple Music was launched on 30th June 2015 which was supported by many artists and in the same year the platform earned above 11 million subscribers. In recent years, Apple Music has emerged as a dominant force in the streaming landscape, boasting an impressive subscriber base and a vast library of songs. According to recent data, Apple Music has amassed over 90 million subscribers worldwide, cementing its position as one of the leading players in the market. This substantial user base underscores the platform’s widespread appeal and influence within the music streaming sector.

Moreover, Apple Music has witnessed a steady growth rate, with a 15% increase in subscribers over the past year alone. This upward trajectory not only demonstrates the platform’s enduring popularity but also signifies its ability to attract and retain users in an increasingly competitive environment. As we delve deeper into Apple Music statistics, it becomes evident that the platform holds significant sway over consumer preferences and behaviors, making it a crucial focal point for market analysis and strategic planning within the music industry.

apple music

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  • The current subscriber count for Apple Music stands at 88 million, with projections to reach 101 million by the beginning of 2024.
  • Revenue earned by Apple Music platform in 2022 was $8.3 billion which has increased by 18.57% from last year.
  • By the end of June 2022, the number of subscribers in Apple Music resulted out 88 million people which has increased by 8 million from last year.
  • As of 2022, Apple Music was having more subscribers with above 33 million than Spotify and Amazon Music in the United States.
  • Apple Music streaming average pay per stream was $0.0076, which is more than Spotify and YouTube Music.
  • In October 2022, Apple Music was available with more than 100 million songs which were announced by Apple Inc.
  • By the end of 2025, according to J.P. Morgan’s research, it is expected that the subscriber count in Apple Music will be above 110 million and generated revenue will reach over $7 billion.
  • The sound quality of Apple Music was maintained by AAC-compatible and premium streaming quality broadcasts at 256 kbps.
  • Female users constitute 56% of Apple Music’s user base, while male users make up 44%.
  • Apple Music contributes 6.4% to Apple’s total revenue.
  • The platform pays $0.01 per stream on average.
  • Apple Music holds a 13.7% market share of music streaming subscribers worldwide.
  • Apple Music is accessible in 167 countries across the globe.
  • With over 100 million songs and 30,000 playlists, Apple Music offers an extensive selection to its users.
  • According to Midia Research, Apple Music ranks as the second most-used music streaming service with 15% market share.

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Facts About Apple Music

  • In 2022, Apple Music redesigned the Replay experience for its subscribers so that they can enjoy their top artists, songs, genres, and albums.
  • While Apple Music surpasses Spotify in the United States in terms of subscribers, Spotify holds a larger market share in Europe and South America, highlighting regional variations in user preferences.
  • This platform has included many new sounds in many new languages and genres more than ever and thus 2022 was termed as a thrilling year in music.
  • 2022 Artist of the Year in Apple Music was won by Bad Bunny for the biggest album, Un Verano Sin Ti.
  • In Apple Music’s fitness playlist, the top song played was “Head & Heart” by British DJ Joel Corry (feat. MNEK) in 2022.
  • 2022’s top-played song on Apple Music was “STAY” which was finished in collaboration with The Kid LAROI and Justin Bieber.
  • As of 2023, Apple Music is going to have 108 million subscribers approximately over the world which is estimated to grow by 13.68% from 2022 and 24% growth by the end of 2025.
  • Apple Music was more likely by 56% of females of various age groups users and 44% of male users in the United States by the end of 2022.
  • Almost $4.1 billion was paid for Apple users for Apple Music over the world in 2023.

Tips and Tricks of Apple Music

  • Firstly create an effective account and set a unique username.
  • Next, a user needs to have proper controlling knowledge of Apple Music, tap the control bar at the bottom of the app then some options will be available on the screen such as the ability to scrub, skip, repeat, play next, favorite, share, AirPlay then add to your music and lastly start a station
  • 2nd step is to save the favorite music for offline playback by downloading copies of available songs in the app.
  • Proper use of Siri is an essential part as it helps in playing specific songs on Apple devices

General Statistics

  • As of 2022, the Apple music platform had made a collaboration with Tencent Music Entertainment Group for enhancing its song catalog for enabling the distribution of Chinese content via the platform Apple’s own streaming.
  • The platform of Apple Music has started investing in 2022 for the re-launching of Beats 1 Radio, which will be next available on Apple Music Radio.
  • The most popular music genres of Apple Music are Pop, R&B, and Hip Hop.
  • Over the market of global music streaming, Apple Music ranks 2nd position holding a market share of 13.7%.
  • As of 2022, Apple Music was having approximately 30,000 playlists with over 90 million songs.
  • Whereas across the world number of users in Apple Music was 84.7 million by the end of 2022 which is still far behind Spotify’s subscribers.
  • Out of total Apple Inc. revenue, Apple Music was representing around 2.1%.
  • According to Statista, in February 2022 the worldwide revenue earned by Apple Music from Android users was $599.250.
  • Users listened to songs on Apple Music was around 30-second play counts as one stream.
  • According to MIDiA, in 2022 the global market share of Apple Music is shrinking but experienced subscriber growth across the globe with 616.2 million.
  • The premium subscription plan of Apple Music was available in the U.S., the UK, Australia, and Canada.
  • Apple Music introduced Apple Music 1, a live radio service, catering to users’ preferences for curated and real-time music experiences.
  • Through strategic promotions, Apple Music featured renowned artists like Neil Young on its platform, contributing to its content diversity and user engagement.
  • Notably, not all Apple headphones support Apple Music Lossless, indicating potential limitations for users seeking high-fidelity audio experiences.
  • Apple Music introduced a 24-hour music video streaming channel, expanding its content offerings beyond audio tracks.
  • Despite Apple Music’s popularity, artists may still benefit from distributing their music across multiple platforms to maximize their reach and revenue potential.


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Annual Growth Statistics

Year Annual Users (in millions)
2025* 134
2024* 121
2023* 108
2022* 95


  • In 2022, around the world, Apple Music was having 95 million subscribers which is the highest since it was launched.
  • After 2022 the chart is representing enormous growth of subscription rate in coming years in 2023 = 108 million, 2024= 121 million, and 2025 = 134 million.

Usage Statistics in the United States

  • Digital music consumers of America used Apple Music with a proportion of 27% of the total nation’s population.
  • According to digital recordings reports, nearly 21% of American Apple Music users are going to use this streaming service in the coming years.
  • The loyal users of this brand are around 78% of total subscribers.
  • 80% of American people know about the brand by the end of 2022 and out of which 34% have subscribed.

Apple Music User’s Statistics by Age

  • As of 20222, in the United States, most Apple Music users are millennials and above 55 years old.
  • 18 – 24 years = 17%
  • 25 – 34 years = 23%
  • 35 – 44 years = 22%
  • 45 – 54 years = 15%
  • 55 years and above = 23%

Apple Song Statistics


  • As of 2022, the largest music catalog was found on Apple Music having 90 million songs
  • Whereas Deezer and Amazon Music were accounting 90 million songs each, this is followed by Spotify with 82 million.
  • YouTube Music = 60 million songs, Yandex = 40 million, Tencent Music = 30 million, and NetEase = 10 million.

Apple Music Statistics by Cost

apple music cost

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  • In 2020, the streaming platform is available with 3 different options for subscription
  • A family subscription costs $14.99 per month
  • Individual = $9.99/month
  • Students = $4.99/month

Top 10 Played Song List in the U.S., 2022

  • ‘STAY’ by The Kid Laroi and Justin Bieber
  • ‘As it was by Harry Styles
  • ‘Wait for U’ by Future with Drake and Terms
  • ‘Super Gremlin’ by Kodak Black
  • ‘Easy on Me’ by Adele
  • ‘Heat Waves’ by Glass Animals
  • ‘Cold Heart (PNAU Remix) by Elton John and Dua Lipa
  • ‘First Class’ by Jack Harlow
  • ‘Me Porto Bonito’ by Bad Bunny and Corleone
  • ‘abcdesfu’ by GAYLE

Most Expensive Subscription Statistics in the World

  • Denmark = $15.50 /month
  • Switzerland = $14.01/month
  • United Kingdom = $12.78/month
  • Austria = $11.64/month
  • Belgium, Finland, France, Germany, Ireland, and Italy = $11.64/month of

Least Expensive Subscription Statistics in the world

  • India = $1.32/month
  • China = $1.43/month
  • Turkey = $2.04/month
  • Nigeria = $2.32/month
  • Russia = $2.36/month
  • Vietnam = $2.55/month
  • Philippines = $2.62/month
  • Botswana, Cameroon, and Costa Rica = $2.99/ month each.

Apple Music Affordable Statistics by Region

Apple music affordable countires

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North America

  • The United States spends around $9.9/month which is 0.23% of their salary/month and is termed as the most affordable country for streaming Apple Music.
  • Followed by Canada spends $7.45/month which is 0.24% of salary and termed as the most affordable.
  • Mexico spends $4.4/month which is 0.74% of salary and is termed as neither more affordable nor less affordable.


  • The most affordable country was Denmark as it spends $15.50/month that 0.39% of salary followed by the United Kingdom, Germany, etc
  • Whereas, Russia is termed as less affordable as the country only spends $2.36/month which is 0.33% of salary.

South America

  • The most affordable country was Suriname as the country spends $5.99/month which is 2.88% of salary and followed by Venezuela, Bolivia, Ecuador, etc.
  • The least affordable country was Brazil as it spends $3.15/month which is 0.45% of the salary.

Middle East & Central Asia

  • Israel is termed as the most affordable country as it spends $5.83/month which is 0.20% of salary.
  • Whereas, Qatar is the least affordable country as it spends $4.94/month which is 0.125 of salary.

Rest of Asia & Oceania

  • New Zealand is the most affordable country as it spends $9.96/month which is 0.34% of the salary.
  • On the other side, India is the least affordable country as it spends $1.32/month which is 0.95% of salary by the end of 2022.


  • Morocco is the most affordable country as it spends $4.99/month which is 2.29% of its salary.
  • Whereas, the least affordable country was Tunisia as it spends $2.04/month which is 2.27% of the salary.

Apple Music Replay Statistics


  • As of 2022, Apple Music Replay allows is seeing all top albums, top artists, top genres, and top songs over the highlighted reels.
  • In 2022, the top artists were Beyonce, Taylor Swift, Little Mix, Selena Gomez, and Sabrina Carpenter.
  • Total time spent on Apple Music Replay was 77,073 minutes by the end of 2022 in which top genres were Pop, R&B, and Soul.
  • As of 2023, top artists are Ed Sheeran, Taylor Swift, Drake, Post Malone, Billie Eilish, The Weeknd, Arina Grande, Dua Lipa, Bad Bunny, and Harry Styles.
  • On the other hand, top albums are SOS, RENAISSANCE, The Lost Tapes, emails I Can’t Send, and Endless Summer Vacation

Music Streaming Statistics by Royalty Rates

(Source: Sessionwire)

  • On 7th February 2022, the royalty rates of Apple Music streaming ranked 3rd position with $0.0076/stream across other streaming channels.
  • The average monthly time spent on Apple Music in 2022 was 41 minutes and 3 min 27 sec/day, the average user sessions played by Apple Music by 12 times/month and the user engagement index turned out to be 19%.

Top Songs in the Global Apple Music List

Song Artist
All my life Lil Durk featuring J.Cole
Last Night Morgan Wallen
Idol Yoasobi
Where She Goes Bad Bunny
Ella baila Sola Eslabon Armado, Peso Pluma
Put it On Da Floor Again Latto featuring Cardi B
Flowers Miley Cyrus
Bread and Butter Gunna
Fast Car Luke Combs
Search and Rescue Drake


Demand Statistics on Apple Music


  • In the 1st quarter of 2022, the global demand subscription of Apple Music was holding 4th.
  • The highest demand for subscriptions in Australia was 11.3%, in Germany was 6.4%, GB was 12.4%, and in the United States was 9.7%.
  • The market share of Apple Music over the world in 2023 is almost 15%.

Apple Music Recent Developments

  • Introduction of spatial audio and lossless audio formats enhances the listening experience, potentially attracting more subscribers and retaining existing ones.
  • Expansion of Apple Music’s presence in the live music scene through partnerships with major festivals and events increases brand visibility and user engagement.
  • Integration of Apple Music with Apple’s other services like Fitness+ and Apple TV+ creates a more seamless and interconnected ecosystem, increasing user retention and cross-promotion opportunities.
  • Launch of Apple Music Voice Plan, a more affordable subscription tier specifically designed for use with Siri and HomePod, expands accessibility and attracts new users.
  • Introduction of SharePlay feature allows users to listen to music together in real-time during FaceTime calls, fostering social interactions and strengthening user engagement.
  • Collaboration with popular artists and influencers for exclusive content and playlists enhances the platform’s appeal and attracts diverse audiences.
  • Expansion into new markets and regions, particularly in Asia and Africa, taps into growing music streaming markets and unlocks new revenue opportunities.
  • Implementation of improved recommendation algorithms and personalized playlists based on user preferences and listening habits improves user satisfaction and retention.
  • Continued focus on sustainability initiatives, such as carbon-neutral operations and support for eco-friendly artists, aligns with consumer values and enhances brand reputation.
  • Investment in original content production, including documentaries and music-related programming, diversifies Apple Music’s offerings and attracts subscribers seeking unique and exclusive content.


In conclusion, the statistics surrounding Apple Music paint a compelling picture of its dominance and impact within the music streaming industry. With a substantial subscriber base of over 90 million users globally and a revenue generation of approximately $8.3 billion in 2022, Apple Music solidifies its position as a major player in the market. Notably, its user base continues to grow, with an increase of eight million subscribers from the previous year.

Moreover, Apple Music’s competitive edge is evident in its payment structure, offering artists an average of $0.0076 per listen, which surpasses rates seen on rival platforms like Spotify and YouTube. Despite facing regional competition and variations in subscriber demographics, Apple Music maintains a strong foothold, especially in the United States. As a market research analyst, these statistics underscore Apple Music’s significance within the music streaming landscape, highlighting its potential for continued growth and innovation in the years to come.


Apple Music is supported in which platform?

This music streaming is supported on macOS, iOS, iPadOS, Windows, Android, Chrome OS, HomePod, tvOS, watchOS, CarPlay, Amazon Echo, web browsers, and, Sonos.

Is Apple Music is free?

There are no free options available for Apple Music but before getting subscription users can try for a free trial. The lowest subscription package amongst other plans is the Apple Music Voice plan.

In which devices Apple Music is supported?

iOS devices, Apple Watch, Apple TV, Mac, PC, HomePod, Android, Sonos, Google Home, and Amazon Echo.

Barry Elad
Barry Elad

Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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