Facebook Messenger Statistics 2023 – Trends, Facts and Users
WHAT WE HAVE ON THIS PAGE
- 1 What is Facebook?
- 2 What is the Facebook Messenger?
- 3 Key Facebook Statistics (Editor’s Choice)
- 4 Facebook Messenger Facts
- 5 Country Wise Facebook Messenger Users
- 6 Region-wise Facebook Messenger statistics
- 7 Top 3 Unique Business Statistics
- 8 Facebook Messenger Statistics by Business
- 9 Facebook Messenger Downloads and Advertising Statistics
- 10 Facebook Messenger App Statistics
- 11 Facebook Messenger’s Marketing Strategies?
- 12 Summary
- 13 Conclusion
Facebook Messenger statistics: Facebook is one of the largest used social media having a presence of 3.03 billion active people accounts available by the 1st quarter of 2023
A few years ago, compared to other social media, Facebook was the leading social media platform to attract more and more users on a daily basis. Today Facebook is not only related to socializing with people, but it owns other applications such as Messenger, Facebook Ads Manager, Pages Manager, Free Basics, local, portal, and many more applications.
What is Facebook?
Facebook is one of the largest social media platforms which allows users from worldwide to connect with each other. A few months ago, Mark Zuckerberg changed the name of Facebook Inc. to Meta Platforms Inc. Meta is now more focused on depending on augmented reality and virtual reality turning into Metaverse. According to the post of Mark Zuckerberg on Twitter, it says, in the coming day Meta will experience the most advanced technological development as it will soon roll out augmented intelligence (avatars) to all users worldwide. The following post shows Meta’s official statement.
What is the Facebook Messenger?
Facebook Messenger is nothing, but a chat window separated from Facebook which allows us to send messages to anyone in our contact list or outside the contact list. Facebook Messager provides instant messaging services all over the world, moreover, we can use it for group voice calls or video call purposes. With the use of the same, we can share documents and videos with other people. Whatever Facebook offers is always free to use. Plus, a fun way to use Messenger is by sending funny and attractive stickers while chatting with another user.
Key Facebook Statistics (Editor’s Choice)
- As of July 2023, the total number of people who were active each day was 99 billion with an increase of 1.3% from last year.
- Therefore, the total percentage of active users who regularly accessed Facebook resulted in 6%.
- The total number of global per day active users on Facebook is 1.98 billion
- The real fact about Facebook is its active users are equal to 42%of people on the earth.
- If we want to talk in quantity, we can say that those countries whose population is highest and ranked in the top two are China and India, combining both of these Facebook has a sizable amount of monthly active users.
- The estimated change in the number of active users over the world from April, May, June, and July is 2 million.
- When a quarterly change of active users has been calculated it comes to 0.07%
- Global active accounts change is 1.3% annually resulting in 39 million.
- According to a recent study by Market.us, the global chatbot market size is projected to reach USD 4.3 billion by 2032 growing at a compound annual growth rate (CAGR) of 19.29%.
Only Facebook itself has gained all these handsome numbers. More to that, Facebook Messenger is extremely useful following data analysis of the statistics of Facebook Messenger on a global level.
(Source: Datareportal.com)
Facebook Messenger Facts
- Considering Facebook Messenger is one of the best Messenger in the world, it had around 931 million monthly active users around the world in 2023.
- In the same year, the United States accounts for more than 141.22 million monthly active users an increase of 2.25% from last year. Whereas, in coming years it is expected to be 2024 (144 million), and 2025 (148 million).
- As of 2023, India is termed the world’s largest country around the world which has the most Facebook Messenger users resulting in 117 million active users per month.
- As of a monthly basis, more than 20 billion messages will be sent via the Facebook Messenger app globally in 2023.
- On Google Play Store the number of downloads of Facebook Messenger app is almost 5 billion.
- In the U.S. the gender demographics statistics by Facebook Messenger are followed by male users (55.2%), and female users (44.8%)
- Most users of Facebook Messenger are aged between 25 years to 34 years that is around 2.80%.
- When Facebook introduced its messenger people loved the text feature as voice and video calling were also introduced with the mobile-compatible application for iOS and Android. Initially, the total number of messenger users is supposed to reach 03 billion in the 1st quarter of 2023.
- Recently Facebook Messenger ranked 3rd most popular application of messaging.
- In the US, Facebook Messager is also known as Simply Messenger
- Considering the total active users of age 65 and more are using the service resulted in 4.1% with 43.1 million.
- From ages, 18 to 24 years are a total of 233.5 million users worldwide.
- Facebook Messenger users aged between 45 to 54 years 116.7 million and 55 to 64 years (68.1 million) users over the world.
- Over the world, 199.1 million users are of the age group from 35 to 44 years.
- Young people aged 25 to 34 have the highest activity detected on Messenger resulting in 332.7 million.
- Whereas the age group of 13 to 17 years is only 43.4 million worldwide.
- In the Facebook Messenger app, more than 17 billion photos are sent per month in 2023.
- However, GIFs are sent per minute by 5 million through Facebook Messenger.
- More than 150 million video calls are made on Facebook Messenger.
Country Wise Facebook Messenger Users
Facebook is a globally accessed application for social purposes. There are many active users worldwide. Facebook gives easy access to connect to people at local and international levels. The number of users increased when the application for smartphones was launched. Today, there’s not a single day when people don’t open Facebook and scroll. The following data shows the worldwide users as per the country.
(Source: bankmycell.com)
- In January 2023, India had the highest number of Facebook users showing a total number of 117.55 million active messenger audiences.
- Whereas Brazil resulted as per the report to 62.05 million users.
- Mexico represented itself of all with 57.75 million active users
- Vietnam year, it has reached 52.65 million users.
- The Philippines and Thailand have the almost same number resulting in 52 million and 35.05 million users respectively.
- Egypt has 32.95 million users who are actively using Facebook messenger
- Indonesia increased its total number of active members using the messenger to 27.30 million
- On the other hand, in the United Kingdom, the total number of active members as the number shown is 26.65 million users.
- Other countries Facebook Messenger users statistics in 2023 are followed by Colombia (20.45 million), Bangladesh (20.35 million), Italy (17.55 million), Poland (15.80 million), Turkey (15.75 million), Iraq (15.10 million), Germany (14.15 million), Argentina (14.05 million), Algeria (13.60 million), Peru (13.25 million), and Pakistan (11.65 million).
In other countries including the Europe continent, the data is under observation. Therefore currently unavailable for study.
(Source: similarweb.com)
The above chart shows that WhatsApp (marked in dark blue) is the world’s first most downloaded app even in the year 2022, having a presence in countries such as India, Pakistan, Tanzania, Kenya, South Africa, Indonesia, Russia, France, United Kingdom, Algeria, Spain, Brazil, Argentina, Peru, Uruguay, Columbia, Bolivia, Mexico, Nigeria, Latvia, and Ghana. WhatsApp has similar features to Facebook Messenger. The difference is WhatsApp has more privacy than Facebook Messenger.
On the other hand, countries like Canada, Norway, Sweden, Australia, New Zealand, Poland, and Thailand have more Facebook messenger users.
Region-wise Facebook Messenger statistics
- As of 2023, Maximum number of Facebook Messenger users is observed in Southeastern Asia with 225.2 million.
- Other Asian regions are followed by Southern Asia (189.2 million), Eastern Asia (25.8 million), Western Asia (71.1 million), and Central Asia (1.7 million).
- The American region’s Facebook Messenger users statistics are followed by Southern America (142.4 million), Central America (80 million), and Northern America (6.2 million).
- On the other hand European regions with number of users are Eastern Europe (51.6 million), Northern Europe (47.1 million), Southern Europe (46. million), and Western Europe (30.3 million).
- In the African region, most Facebook Messenger users are maximum in the Northern African region (72 million). Whereas, others are followed by Western Africa (13.5 million), Eastern Africa (10.2 million), Southern Africa (6.4 million), and Middle Africa (3.3 million).
- Lastly, the Caribbean region includes 8.4 million and Oceania (4.9 million) Facebook Messenger users.
Top 3 Unique Business Statistics
As technology improved, it gave wide access to various messenger applications freely accessible all over the world. Today, competition is tough as there are many similar applications in the market, like WhatsApp, Facebook Messenger, Viber, WeChat, Telegram, Snapchat, WeChat, Discord, and Skype. The list of communication apps is unending. Developers in the world are inventing various applications with similar features almost every day. At one point in our life, we have used all of the above-mentioned messengers. But to be honest we choose the best ones. The above data proves that user over the world prefers WhatsApp and the messenger developed by Facebook. But why is Facebook Messenger still dominating the other apps? The following mentioned are the top 3 unique business statics developed by them.
Facebook Messenger Statistics by Business
- As of April 2023, monthly active users of Facebook are 2.989 billion around the world.
- The platform of Facebook Messenger is used by more than 40 million businesses.
- Globally on a daily basis more than 2.5 million Messenger groups are started to enable easy communication with several people across the world.
- The Facebook Messenger ads help in generating an 80 times better engagement rate than email marketing in 2023.
- Currently, the platform is used by more than 200 million small businesses as of 2023.
#1. Improving access to Emojis
Many people in order to show true emotions use emojis to add personalization to the message. Emojis of course improve the meaning of the text. Or just simply a lazy guy without typing ok just replied with a thumbs-up emoji it still delivers the meaning behind the person’s wordless reply. Facebook Messenger has more advanced emojis which are animated and of different sizes, therefore chatting over this app makes it fun and enjoyable. Do you remember any single day on which you have sent a simple message without any emojis?
#2. More involvement in technology
Recently when Mark Zuckerberg said, that Meta would focus more on the metaverse it would increase the use of avatars. Wouldn’t it be funny to use your own face and body which will be transferred into 3D technology in avatars? More to this, Facebook has started rolling out a feature similar to Zoom, which has access to different rooms in one meeting room with a maximum of 50 participants and unlimited time.
#3.Increased engagement
All of these things together, like meeting new people for free, free voice and video calling, different room access for meetings, animated emojis, and the upcoming metaverse feature causing the increase in engagement in Facebook messenger. Nowadays, because of digital marketing, Facebook is also helping affiliate marketers earn more as a passive income. Companies are now able to reach more customers using Facebook which too free of cost.
Facebook Messenger Downloads and Advertising Statistics
- In March 2023, more than 5 billion downloads have taken place to date on Google Play Store.
- In India, the highest number of Facebook Messenger downloads is observed with 448.1 million.
- Whereas, in the 1st quarter of 2023 the United States has around 258.4 million downloads.
- In January 2023, the potential reach of Facebook Messenger ads by businesses is approximately more than 938 million people.
Facebook Messenger App Statistics
Not many days ago, when we were fighting over how big the MB of Facebook is. But today, it has realized Facebook Messenger lite so that, mobile phones with smaller capacities can also download the messenger. But still, Facebook is balancing network usage problems. According to the studies, it shows that while on a video call via Facebook messenger for an hour can consume up to 260MB of daily internet data. On the contrary, Apple’s Facetime uses only 130 to 180 MB with an hour of video call. We can’t say that Facebook Messenger being the most used app is flawless, but the company is analyzing such problems so that it won’t lack anywhere.
Facebook Messenger’s Marketing Strategies?
Is Facebook using different strategies than any other app? Of course! That is why they world’s preferred company. But what is that which makes the company different from everyone? They just have a simple messaging app! Well, to be honest, Facebook was the first one to be launched after Orkut. As Facebook was successful in grabbing the market, Orkut went off the market.
#1. An active player in social media marketing
Today, digital marketing has taken a leap into technology and social media such as WhatsApp, Facebook, and Instagram are helping businesses to manage their audience easily. Facebook has a high rate of active users, and with the use of messengers advertising and marketing can be done easily.
#2. Effective customer service
Even if your accounts get locked and are not accessible you can simply raise a request by giving the identification and only wait for 24 hours until your account is back in active status.
#3. high tech application
In the coming years, Facebook will be full of Metaverse, where other social applications are nowhere in this technology. Using technology is attracting more users day by day. Technology is the main thing that is keeping all human beings together.
#4. Combination of applications
When Facebook took over Instagram, it gave an option to create an Instagram account using Facebook credentials. This means new accounts are opened simultaneously on different social media. By way of connecting Facebook and Instagram, even posts, videos, and messages can be shared using one single application.
#5. User friendly
Facebook Messenger has a user-friendly and simple UI where you can directly message someone right from the landing page. You don’t need any extra effort to connect with each other. More to that, it costs nothing to even send any message on an international level.
Summary
Today, technology is shaping the world, and Facebook is one of the reasons, we can see what else technology can do. For many years, Facebook has still popular all over the world for providing free instant messaging services. And as per the numbers we have seen above we can definitely say that in the future, Facebook Messenger will still continue to rank on a better level. The
Conclusion
The numbers mentioned in this Facebook messenger statistics have shown a competitive level in the global market. The marketing strategies in the digital marketing world are causing the company to top the competition. Mark Zuckerberg is actively working on technology and publishing new updates on social media on a daily basis.
Continuous changes in these kinds of social media are moving the company forward faster than any other applications available to date. People love continuous changes, and this is what Facebook is doing. Thus, to be sure, for the upcoming billion years, Facebook will top the competition.
Sources
Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.
