CRM - Research

CRM, CEM and the ROI of Customer Relationships

May 16, 2012

Customer experience management (CEM) involves a more cohesive approach to customer acquisition and retention than traditional CRM or social CRM. To get the most from CEM, companies should combine it with CRM.

10 Ways to Get the Most out of Mobile CRM

May 8, 2012

Customer relationship management and mobility experts share their tips on how to get the most out of mobile CRM.

Where Is Social CRM ROI?

May 4, 2012

Recent Gartner surveys found social CRM is top of mind for executives and interest in social CRM is growing, yet just 50 percent of Fortune 1000 companies will attain a worthwhile ROI from their social CRM initiatives by the end of 2012.

Will Business Folks, IT Admins Like Windows 8 Apps?

May 3, 2012

With a steady stream of news about Microsoft's Windows 8, some IT organizations are likely getting excited about the new OS – while others might be apprehensive or just not interested. However, some developers who have already created Windows 8 apps believe the new OS offers much to like for both users and IT admins.

Gartner: CRM Emerges as a Big CIO Priority

April 30, 2012

Need more proof that the CRM software market is sizzling? Gartner says that CRM skyrocketed 10 slots in its list of CIO technology priorities.

Review: Xobni for Outlook Makes CRM Intuitive, Fun

March 28, 2012

Though Xobni does add valuable functionality to email by making it easy to find a wealth of information on contacts, our reviewer also experienced problems with email instability while using the application.

BPM + CRM Yields Great Results for Insurer

March 26, 2012

Many experts say using BPM to improve customer-facing processes such as handling call center inquiries is a smart idea. Farmers Insurance Group's award-winning deployment of BPM software from Pegasystems shows why.

Nucleus Research: Social, Mobile CRM Boost Sales Productivity

March 21, 2012

According to a new Nucleus Research report, adding social features and mobile access to CRM applications increased the productivity of sales people by 26.4 percent. Beyond productivity, social and mobile can help align CRM with broader corporate objectives.