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Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

How Beacons Can Enhance CRM

October 2, 2015

Beacon technology has yet to take off in a big way, though it can help companies get closer to customers. Analyze beacon data and connect it …

5 Mobile Marketing Trends

September 28, 2015

Mobile marketing is undeniably hot. These five trends offer insight into mobile marketing strategies employed by leading-edge companies.

How to Get Funding for an Enterprise Mobile App

September 24, 2015

A mobile app offers so many benefits, you should have no problem getting it funded, right? Maybe, but you still need to build a strong …

Startup Spotlight: TinderBox's Sales Productivity Software

August 12, 2015

TinderBox does not want to be just another sales point solution. Its software addresses three stages of the sales process: pitch, propose …

CRM Evaluations Not Thorough Enough?

July 21, 2015

A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.

Startup Spotlight: Influitive's Advocacy Marketing Software

July 10, 2015

Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain an independent with his advocacy marketing platform.

Startup Spotlight: Interana's Self-Service Data Analytics

June 15, 2015

Interana's specialty is analyzing raw event data, which the startup's founders believe will become "the standard data format of the future."

5 Metrics for Digital Success

June 8, 2015

Measuring sales and business metrics is part of any digital strategy, but organizations must pay attention to technical metrics too, says …

5 Key Human Capital Management Trends

March 11, 2015

Consumer-driven trends like social, cloud and easy-to-use analytics are impacting human capital management, say experts.

Mobile App Backlog? 5 Ideas on Reducing It

February 24, 2015

Enterprises cannot keep up with demand for mobile apps, due to development skills shortages. These simple steps can help.

Data Analysis Enables Omni-channel Marketing

December 26, 2014

Financial institutions use data analytics to improve their omni-channel marketing strategies.

Forget Big Data; Focus on Relevant Data

December 17, 2014

While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.