Sign in   |   Register

Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

4 Apps that Make it Easier to Use PowerPoint

July 21, 2014

Apps from SAVO Group, SlideShark, Kingsoft and Workshare promise to make it easier to create, share and present PowerPoint files.

Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don't

July 18, 2014

Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.

How to Move Marketing Automation Beyond Email

June 23, 2014

To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.

7 Apps for Simplifying Project Management

June 19, 2014

Project management is a challenge for most organizations. These seven apps and websites can give you an edge that results in project success.

Implementing iBeacons? Watch Out for 5 'Gotchas'

June 16, 2014

While iBeacons technology has lots of interesting use cases, enterprises should be aware of five deployment 'gotchas.'

Enterprise Social Adoption Is Growing

June 6, 2014

While enterprise social networks do not have nearly as many users as Facebook or Twitter, experts say adoption is growing at a healthy clip.

Analyzing Microsoft-Salesforce Match-up

June 5, 2014

Both Microsoft and Salesforce will benefit from partnership, analysts say. More important, so will customers.

Startup Spotlight: RJMetrics Offers Analytics for Everyone

May 23, 2014

As venture capitalists, RJMetrics' co-founders performed data analyses for startups – and found a market for a simple-to-use business intelligence platform.

Big Data a Big Priority for Most Organizations

May 9, 2014

Exclusive research shows that many organizations are interested in Big Data Analytics, though few have deployed it - yet.

IBM’s Watson Will Change Your Data Analytics – but How?

March 25, 2014

IBM is focusing on real-world use cases for its Watson technology. Enterprises are sure to follow. Where are some logical areas to put Watson to work?