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Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

Startup Spotlight: Attentive.ly Puts Social to Work

October 23, 2014

With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."

Business Intelligence 103: The Future Lies Ahead

October 14, 2014

Emerging technologies like dynamic data visualization promise to change business intelligence for the better.

Big Data Analytics Needs a Code of Ethics

October 8, 2014

With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.

CRM Integration More Important than a Pretty Interface

October 3, 2014

CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?

Digital Marketers Focus on Integration: Teradata Survey

September 30, 2014

Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.

Our Relationship with Mobile Apps: It’s Complicated

August 11, 2014

When it comes to engaging mobile users, apps are not the only option.

4 Apps that Make it Easier to Use PowerPoint

July 21, 2014

Apps from SAVO Group, SlideShark, Kingsoft and Workshare promise to make it easier to create, share and present PowerPoint files.

Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don't

July 18, 2014

Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.

How to Move Marketing Automation Beyond Email

June 23, 2014

To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.

7 Apps for Simplifying Project Management

June 19, 2014

Project management is a challenge for most organizations. These seven apps and websites can give you an edge that results in project success.

Implementing iBeacons? Watch Out for 5 'Gotchas'

June 16, 2014

While iBeacons technology has lots of interesting use cases, enterprises should be aware of five deployment 'gotchas.'

Enterprise Social Adoption Is Growing

June 6, 2014

While enterprise social networks do not have nearly as many users as Facebook or Twitter, experts say adoption is growing at a healthy clip.

Analyzing Microsoft-Salesforce Match-up

June 5, 2014

Both Microsoft and Salesforce will benefit from partnership, analysts say. More important, so will customers.

Startup Spotlight: RJMetrics Offers Analytics for Everyone

May 23, 2014

As venture capitalists, RJMetrics' co-founders performed data analyses for startups – and found a market for a simple-to-use business intelligence platform.