Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

RESEARCH NEWS REVIEWS

Location-based technologies, mobility and targeted marketing are part of retailers' efforts to become an omni-channel enterprise.

Evaluating sales enablement software? This buying guide has all you need to know.

Sales enablement software is getting lots of interest, thanks to pressure to boost results. Does your sales team need sales enablement …

Hadoop has been hamstrung by complexity, skills shortages and a lack of standardization, but new approaches to using Hadoop are emerging.

Swrve, a provider of marketing automation software, is the third successful startup for its two founders.

Shopping for predictive analytics software? Here are 10 vendors you should know.

Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity for digital marketing solutions that enable real-time …

Predictive analytics is no longer the sole purview of data scientists.

Aligning marketing automation with a content strategy is just one recommended marketing automation best practice.

Interested in marketing automation? (You should be!) Familiarize yourself with seven leading marketing automation companies.

Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …

Unifying sales and marketing functions is a key marketing automation trend.

'Companies are getting beacons out there as fast as they can,' says president of Location Based Marketing Association. What can we learn …

Automating business intelligence is a great way for companies to increase the likelihood of success. So how do you go about it?