Marketing - Research
Startup Spotlight: Mobile Marketer KahunaFebruary 26, 2014
Armed with $11 million in new funding from Sequoia Capital, Mountain View, Calif.-based startup Kahuna introduced two new mobile marketing tools and a new partnership.
Geographic Information Systems: Mapping out Enterprise ImpactFebruary 10, 2014
Companies like General Motors are incorporating GIS systems into enterprise applications like CRM and business intelligence to improve decision making.
10 Hot CRM StartupsJanuary 13, 2014
The mature enterprise CRM software category is again attracting startups, thanks to an infusion of cloud and mobile technologies.
7 CRM Trends for 2014January 6, 2014
Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts.
3 Tips for Better Customer Relationships in 2014December 13, 2013
As customers increase the number of ways they interact with companies, savvy businesses will need to develop smarter, data-driven marketing strategies.
Marketing Execs Struggle to Fulfill Big Data PotentialDecember 10, 2013
CMO Council research shows that marketing executives are not yet benefiting from real-time data analysis and other promised benefits of Big Data.
Big Data: What Will You Do for an Encore?November 27, 2013
Organizations that want to keep deriving benefits from Big Data after the initial implementation will create a customer-driven analytical process, with an architecture to support it.
Review: ExactView Performance Marketing PlatformNovember 25, 2013
Real-time tracking and the ability to customize almost everything are strong features of Performance Horizon Group's ExactView performance marketing platform, says reviewer Matt Sarrel.
Customer Engagement Growing Focus for Salesforce UsersNovember 13, 2013
A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform.
Can CRM Software Prevent Mobile Spam?October 28, 2013
As mobile marketing efforts increase, companies must be careful not to spam their customers, experts say.
CRM Software: Good, but Not EnoughOctober 15, 2013
Thanks to market maturity, most CRM software is pretty darned good, according to Ovum. But CRM software alone isn't enough to offer a good customer experience.