Marketing - Research
Data Analysis Enables Omni-channel MarketingDecember 26, 2014
Financial institutions use data analytics to improve their omni-channel marketing strategies.
Forget Big Data; Focus on Relevant DataDecember 17, 2014
While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.
Loyalty Program Leaders Leverage Data AnalyticsNovember 20, 2014
A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.
Consumers Love Mobile Marketing, Location-based ServicesNovember 11, 2014
Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.
Self-service BI Initiatives Fall ShortOctober 30, 2014
Why do so few business people use self-service business intelligence? A lack of training is one problem.
Startup Spotlight: Attentive.ly Puts Social to WorkOctober 23, 2014
With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."
Business Intelligence 103: The Future Lies AheadOctober 14, 2014
Emerging technologies like dynamic data visualization promise to change business intelligence for the better.
Big Data Analytics Needs a Code of EthicsOctober 8, 2014
With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.
CRM Integration More Important than a Pretty InterfaceOctober 3, 2014
CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?
Digital Marketers Focus on Integration: Teradata SurveySeptember 30, 2014
Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.
Our Relationship with Mobile Apps: It’s ComplicatedAugust 11, 2014
When it comes to engaging mobile users, apps are not the only option.
4 Apps that Make it Easier to Use PowerPointJuly 21, 2014
Apps from SAVO Group, SlideShark, Kingsoft and Workshare promise to make it easier to create, share and present PowerPoint files.
Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don'tJuly 18, 2014
Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.
How to Move Marketing Automation Beyond EmailJune 23, 2014
To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.