Marketing - Research

3 Tips for Better Customer Relationships in 2014

December 13, 2013

As customers increase the number of ways they interact with companies, savvy businesses will need to develop smarter, data-driven marketing strategies.

Marketing Execs Struggle to Fulfill Big Data Potential

December 10, 2013

CMO Council research shows that marketing executives are not yet benefiting from real-time data analysis and other promised benefits of Big Data.

Big Data: What Will You Do for an Encore?

November 27, 2013

Organizations that want to keep deriving benefits from Big Data after the initial implementation will create a customer-driven analytical process, with an architecture to support it.

Review: ExactView Performance Marketing Platform

November 25, 2013

Real-time tracking and the ability to customize almost everything are strong features of Performance Horizon Group's ExactView performance marketing platform, says reviewer Matt Sarrel.

Customer Engagement Growing Focus for Salesforce Users

November 13, 2013

A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform.

Can CRM Software Prevent Mobile Spam?

October 28, 2013

As mobile marketing efforts increase, companies must be careful not to spam their customers, experts say.

CRM Software: Good, but Not Enough

October 15, 2013

Thanks to market maturity, most CRM software is pretty darned good, according to Ovum. But CRM software alone isn't enough to offer a good customer experience.

Mobile CRM's Momentum Shows No Signs of Slowing

September 6, 2013

Why is mobile CRM so hot right now? And can it maintain its momentum?

Can Big Data Breach IT and Marketing Divide?

August 23, 2013

IT, marketing functions should partner on Big Data analytics initiatives, experts agree.

5 Mobile Apps for Sales Pros

August 20, 2013

Given that sales people spend so much time on the road, it isn't surprising that sales apps are catching on.

IT's Role in Big Data Marketing

August 6, 2013

While Big Data analysis presents new opportunities for marketers, they will need help from their IT colleagues to turn data-derived insights into effective advertising campaigns.

9 Social CRM Companies to Watch

July 10, 2013

Experts say large CRM companies will continue to acquire or integrate social CRM solutions into their platforms. Here are nine startups providing such solutions.