Marketing - Research
Data Analysis Enables Omni-channel Marketing
December 26, 2014Financial institutions use data analytics to improve their omni-channel marketing strategies.
Forget Big Data; Focus on Relevant Data
December 17, 2014While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.
Loyalty Program Leaders Leverage Data Analytics
November 20, 2014A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.
Consumers Love Mobile Marketing, Location-based Services
November 11, 2014Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.
Self-service BI Initiatives Fall Short
October 30, 2014Why do so few business people use self-service business intelligence? A lack of training is one problem.
Startup Spotlight: Attentive.ly Puts Social to Work
October 23, 2014With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."
Business Intelligence 103: The Future Lies Ahead
October 14, 2014Emerging technologies like dynamic data visualization promise to change business intelligence for the better.
Big Data Analytics Needs a Code of Ethics
October 8, 2014With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.
CRM Integration More Important than a Pretty Interface
October 3, 2014CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?
Digital Marketers Focus on Integration: Teradata Survey
September 30, 2014Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.
Our Relationship with Mobile Apps: It’s Complicated
August 11, 2014When it comes to engaging mobile users, apps are not the only option.
4 Apps that Make it Easier to Use PowerPoint
July 21, 2014Apps from SAVO Group, SlideShark, Kingsoft and Workshare promise to make it easier to create, share and present PowerPoint files.
Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don't
July 18, 2014Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.
How to Move Marketing Automation Beyond Email
June 23, 2014To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.
Sign in | Register