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Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

IBM’s Watson Will Change Your Data Analytics – but How?

March 25, 2014

IBM is focusing on real-world use cases for its Watson technology. Enterprises are sure to follow. Where are some logical areas to put Watson to work?

Startup Spotlight: Mobile Marketer Kahuna

February 26, 2014

Armed with $11 million in new funding from Sequoia Capital, Mountain View, Calif.-based startup Kahuna introduced two new mobile marketing tools and a new partnership.

Geographic Information Systems: Mapping out Enterprise Impact

February 10, 2014

Companies like General Motors are incorporating GIS systems into enterprise applications like CRM and business intelligence to improve decision making.

10 Hot CRM Startups

January 13, 2014

The mature enterprise CRM software category is again attracting startups, thanks to an infusion of cloud and mobile technologies.

7 CRM Trends for 2014

January 6, 2014

Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts.

3 Tips for Better Customer Relationships in 2014

December 13, 2013

As customers increase the number of ways they interact with companies, savvy businesses will need to develop smarter, data-driven marketing strategies.

Marketing Execs Struggle to Fulfill Big Data Potential

December 10, 2013

CMO Council research shows that marketing executives are not yet benefiting from real-time data analysis and other promised benefits of Big Data.

Big Data: What Will You Do for an Encore?

November 27, 2013

Organizations that want to keep deriving benefits from Big Data after the initial implementation will create a customer-driven analytical process, with an architecture to support it.

Review: ExactView Performance Marketing Platform

November 25, 2013

Real-time tracking and the ability to customize almost everything are strong features of Performance Horizon Group's ExactView performance marketing platform, says reviewer Matt Sarrel.