Marketing - Research
Business Intelligence 103: The Future Lies AheadOctober 14, 2014
Emerging technologies like dynamic data visualization promise to change business intelligence for the better.
Big Data Analytics Needs a Code of EthicsOctober 8, 2014
With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.
CRM Integration More Important than a Pretty InterfaceOctober 3, 2014
CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?
Digital Marketers Focus on Integration: Teradata SurveySeptember 30, 2014
Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.
Our Relationship with Mobile Apps: It’s ComplicatedAugust 11, 2014
When it comes to engaging mobile users, apps are not the only option.
4 Apps that Make it Easier to Use PowerPointJuly 21, 2014
Apps from SAVO Group, SlideShark, Kingsoft and Workshare promise to make it easier to create, share and present PowerPoint files.
Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don'tJuly 18, 2014
Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.
How to Move Marketing Automation Beyond EmailJune 23, 2014
To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.
7 Apps for Simplifying Project ManagementJune 19, 2014
Project management is a challenge for most organizations. These seven apps and websites can give you an edge that results in project success.
Implementing iBeacons? Watch Out for 5 'Gotchas'June 16, 2014
While iBeacons technology has lots of interesting use cases, enterprises should be aware of five deployment 'gotchas.'
Enterprise Social Adoption Is GrowingJune 6, 2014
While enterprise social networks do not have nearly as many users as Facebook or Twitter, experts say adoption is growing at a healthy clip.
Analyzing Microsoft-Salesforce Match-upJune 5, 2014
Both Microsoft and Salesforce will benefit from partnership, analysts say. More important, so will customers.
Startup Spotlight: RJMetrics Offers Analytics for EveryoneMay 23, 2014
As venture capitalists, RJMetrics' co-founders performed data analyses for startups – and found a market for a simple-to-use business intelligence platform.